Top 15 Most Popular Multi-Purpose WordPress Themes for 2017

Multipurpose themes are some of the best-selling WordPress themes available — allowing users to build almost any type of website with relative ease, extensive feature lists, and with a huge range of powerful tools all built in, it’s hardly surprising.

But what’s available? Which are the best sellers? To help you in your quest for finding one of these themes to use, we’ve rounded up the top 15 most popular multipurpose WordPress themes — based on sales figures, reputation, and usage.



Divi is the flagship product from Elegant Themes It’s one of the most popular multipurpose WordPress themes, and for good reason. Not only is Divi packed with pre-built page layouts for every type of project, it also includes one of the most powerful and user-friendly point-and-click page builder tools around, the Divi Builder (reviewed).

Divi from Elegant Themes

Creating a custom WordPress website has never been easier with the new and improved Divi Builder. Through the intuitive front-end drag-and-drop page builder interface, almost anyone should be able to craft the perfect website for their project. For everyone else, the pre-built layouts provide plenty of options.

Other highlights of Divi include:

  • Library of 20+ pre-built content layouts
  • More downloadable content layouts
  • Divi Leads split testing tool
  • Countless customization settings
  • Ability to import and export layouts between sites

Divi is an all-in-one package that should be able to help you build any website with WordPress. It might not have as many pre-made demos as some of the competition; however, new layouts are regularly shared on the Elegant Themes blog.

(note: to see just what this theme is capable of, check out an earlier post of ours: 75+ Stunning Examples of Elegant Themes’ Divi WordPress Theme in Action)



Avada (reviewed) is billed as the number one selling theme of all time, and with over 250,000 sales so far at the ThemeForest (read our handy guide to buying themes on ThemeForest) marketplace, it’s hard to disagree.

Avada WordPress Theme

Now on version 5, Avada has been fully updated with many new features and improvements. New website demos have been added, the page builder has been upgraded, and advanced controls for creating mobile-friendly sites are now available.

Other highlights of Avada include:

  • 22 website demos
  • Large selection of page templates and layouts
  • Custom-built Fusion Builder drag-and-drop page editor
  • Ability to create custom sharable layouts
  • Highly detailed theme options control panel

With website demos covering a range of projects and a drag-and-drop page builder tool, Avada covers all the bases when it comes to building a professional website with WordPress.

(note: also of interest: 25 Stunning Examples of Avada — ThemeForest’s Most Popular WordPress Theme — In Action)


X Theme

X Theme (reviewed) is another best-selling multipurpose theme available from ThemeForest. Thanks to its combination of website demos and customization tools, this theme really can be used for any project.

X Theme

The custom-built and third party plugins and tools included with X Theme are hard to beat. From sliders and galleries to a page builder and lead generation tools, you probably won’t need to buy any new plugins for a while.

Other highlights of X Theme include:

  • Bespoke Cornerstone front-end page builder
  • Varied selection of website demos
  • Powerful suite of extensions
  • Detailed customization settings
  • Full ecommerce support

(note: also of interest: 25+ Stunning Examples of Themeco’s Top-Selling WordPress X Theme in Action)


The Core

The Core is a versatile WordPress theme from ThemeFuse. When you choose The Core, you get access to 19 fully formed website demos, covering a range of projects.

The Core is one of the most popular multi-purpose WordPress themes

In addition to the main general-purpose demo, The Core includes a good selection of more niche options. Like the best multipurpose WordPress themes, an advanced visual builder is on hand to help you modify the pre-built designs.

Other highlights of The Core include:

  • 3 powerful slideshow builders with demo slides
  • Mega Menu navigation upgrade
  • Calendar and event publishing tool
  • Google Maps and Fonts integration
  • Full ecommerce support

The Core main demo does a great job of showing what this theme can do. However, the more specialist demos might be a better choice for your website.



Enfold (reviewed) includes demos for business websites, creative portfolios, online shops, landing pages, and a range of blogging options, to name just a few. New demos and features are added on a regular basis.

Enfold Multi-Purpose WordPress Theme

The Enfold page builder will help you customize the demo content, while the theme options make it easy to personalize the global settings for your site.

Other highlights of Enfold include:

  • Slider tools and demo slideshow content
  • Form builder tool
  • Advanced admin panel
  • Narrated video tutorials
  • Full ecommerce support

If Enfold doesn’t have a demo that matches your vision, you shouldn’t find it difficult to create your own custom website with this multipurpose theme.

(note: also of interest: 50+ Stunning Examples of Enfold – Kriesi’s Top-Selling WordPress Theme – In Action)



With over 200 complete website demos, you really can use Bridge (reviewed) to create almost any type of site. Each demo comes with its own set of inner page templates, not just a homepage layout.


Although the Bridge demos are varied, most options fall into the business, portfolio, blogging, and ecommerce categories.

Other highlights of Bridge include:

  • Comprehensive admin panel
  • Detailed theme customization settings
  • Ability to create unlimited header and menu layouts
  • Library of shortcode elements
  • Selection of plugins

Whether you’re creating a website for yourself or your clients, having 200 demos to choose from provides you with plenty of options.

(note: also of interest: 50+ Stunning Examples of Bridge – QODE’s Top-Selling WordPress Theme – In Action)



Layers comes in two varieties, a free version, and a more powerful commercial option. Whichever version you choose, you’ll be able to use the page builder to create a custom website and choose from a growing selection of pre-built designs.


Upgrading to the pro version does give you more control over your site, but if you’re looking for a free tool to help you get started, then the free version of Layers is a good option.

Other highlights of Layers include:

  • Library of page layout presets
  • Front-end point-and-click page builder
  • Ability to create custom page designs using widgets
  • Useful selection of page elements
  • Selection of extensions

If you want to get a better idea of what this freemium theme can do, visit the Built with Layers page.



By frequently adding new demos, Total (reviewed) hopes to appeal to website owners who like to change the design of their site on a regular basis.

Total WordPress Theme

As well as the 42 and counting website demos, Total has been built around the powerful Visual Composer drag-and-drop page builder tool.

Other highlights of Total include:

  • Library of builder blocks to upgrade your content
  • Far-reaching theme customizer settings
  • Multiple content layouts and templates
  • Powerful slideshow builder tools
  • Full ecommerce support

If the varied selection of website demos isn’t enough, the front-end page builder makes it possible to give your WordPress website a custom look.

(note: also of interest: 25+ Live Examples of Total – WPExplorer’s Top-Selling WordPress Theme – in Action)



WP Zoom created the multipurpose Presence to help you build any type of website with WordPress. With 10 demos to choose from, as well as a full suite of customization tools and options, Presence has a lot to offer.

The Presence WordPress Theme from WP Zoom

Real estate, portfolio, hotel, music, agency, and fitness are just some of the types of websites that the Presence demos will help you quickly create.

Other highlights of Presence include:

  • Slideshow builder tool
  • Pre-defined layouts and color schemes
  • Full set of website customization controls
  • IDX support for creating real estate websites
  • Full ecommerce support

If your needs aren’t covered by the demos, then the Presence drag-and-drop page builder can help you produce a more unique site.



Themify’s Ultra (reviewed) is a multipurpose theme aimed at designers who want the freedom to create any type of website with WordPress.

Ultra WordPress Theme from Themify

Although Ultra includes a number of pre-made demos, the Themify Builder and a large selection of pre-designed layouts are the main attractions.

Other highlights of Ultra include:

  • Multiple header, footer, and content layouts and styles
  • Selection of Themify Builder add-ons
  • Color effects including animations, gradients, and overlays
  • Mega Menu builder
  • Portfolio templates and layouts

Ultra should be a good choice for anyone who wants to use a powerful page builder and selection of pre-made layouts to create their own custom website.



Salient boasts over 475 shortcodes and configuration options, giving you the ability to design a custom website filled with enhanced content upgrades.

Salient Popular Multi-Purpose WordPress Theme

The Salient shortcodes make it easy to insert a wide range of elements into your content, including buttons, icons, testimonials, client logo carousels, and more.

Other highlights of Salient include:

  • Ability to create custom color schemes
  • Library of header layouts
  • Customized version of Visual Composer page builder
  • Multiple content layouts and templates
  • Full control over typography settings

As well as the flexible general-purpose demo, Salient includes a number of demos for more specific types of projects.

(note: also of interest: 35+ Stunning Examples of Salient – ThemeNectar’s Top-Selling WordPress Theme – In Action)



As well as starting from a blank canvas, the Upfront (reviewed) drag-and-drop theme gives you eight starter templates to work with – all of which can be fully customized through the Upfront Builder.

Upfront WordPress Theme from WPMU DEV

After a recent update, the Upfront Builder is even more powerful, giving you all the tools you need to create a custom WordPress website.

Other highlights of Upfront include:

  • Front-end visual page builder
  • Layout manager tool
  • Detailed website settings and options
  • Library of useful content modules
  • Ability to build, export, and share custom stand-alone WordPress themes

Upfront is available from the WPMU DEV team. By joining their membership club, you’ll also get access to many other WordPress plugins, tools, and resources.



Jupiter earns its multipurpose credentials by including over 100 templates that are suitable for a wide range of projects.

Jupiter best-selling multi-purpose WordPress Theme

The main Jupiter demo is neutral and could easily be customized for a variety of purposes. However, if you need a more focused design, Jupiter has plenty of options to choose from.

Other highlights of Jupiter include:

  • Visual Composer front-end page builder tool
  • Custom header styles and layouts
  • Library of elements to upgrade your content
  • Flexible portfolio templates and layouts
  • Full ecommerce support

Importing the Jupiter demo content only takes a few clicks, leaving you to decide how much customization work to carry out.

(note: also of interest: 35+ Stunning Examples of the Jupiter WordPress Theme in Action)



Business, agency, freelancer, restaurant, ecommerce, and portfolio websites are just some of the demos covered by The7.

The7 Multi-Purpose WordPress Theme

If you’re new to WordPress or short on time, the quick-setup wizard will help you get your new site online as quickly as possible.

Other highlights of The7 include:

  • Visual Composer drag-and-drop page builder
  • Premium slider plugins with pre-built slideshows
  • Multiple portfolio and showcase templates
  • Lightbox and photo scroller gallery tools
  • Full ecommerce support

Whether you’re looking for an off the shelf solution or the ability to create your own custom built site, The7 should provide you with everything you’ll need.

(note: also of interest: 35+ Stunning Examples of The7 — Dream Theme’s Top-Selling WordPress Theme — In Action)



TheGem consists of 40 creative concepts that together include over 150 pre-made page templates to help kick-start your project.

TheGem WordPress Theme

This multipurpose theme makes it just as easy to choose one of the off the shelf demos as it does to create your own custom design by mixing and matching the individual pre-built page templates.

Other highlights of TheGem include:

  • Visual Composer drag-and-drop page builder tool
  • Two premium slideshow builder plugins
  • Multiple pre-built website styles
  • Selection of page elements
  • Wide range of theme customization settings and controls

TheGem is equally suitable for those seeking a pre-built website solution, as well as those looking for a fully customizable theme.


Final Thoughts

With so many great options, you might, at this point, be feeling a little overwhelmed. If in doubt, think about your own particular needs, what each theme has to offer and how closely these two things match for each theme you’re considering.

Used/using any of the above? Thoughts?

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By Joe Fylan

Joe is an experienced WordPress user who enjoys sharing the tips and knowledge he's picked up from using this fantastic platform for many years. You can find out more about Joe on his website.
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