Top 15 Best Multipurpose WordPress Themes for 2018

Multipurpose themes are some of the best-selling WordPress themes available, and, as they allow users to build almost any type of website with relative ease, include extensive feature lists, and offer a huge range of powerful tools built in, it’s hardly surprising.

But what’s available in this category, and which are the best sellers? To help you find the right one for you, we’ve looked at sales figures, reputation, and usage, and rounded up the top 15 most popular multipurpose WordPress themes.

Enjoy!

Divi

Divi is the flagship product from Elegant Themes. It’s one of the most popular multipurpose WordPress themes — and for good reason. Not only is Divi packed with prebuilt page layouts for every type of project, it also includes one of the most powerful and user-friendly point-and-click page builder tools around: The Divi Builder (reviewed).

Divi from Elegant Themes

Creating a custom WordPress website has never been easier with the new-and-improved Divi Builder. Through the intuitive front end drag-and-drop page builder interface, almost anyone should be able to craft the perfect website for their project (although the prebuilt layouts also provide great ready-made options).

Other highlights of Divi include:

  • a library of 20-plus prebuilt content layouts
  • more downloadable content layouts
  • the Divi Leads split testing tool
  • countless customization settings
  • the ability to import and export layouts between sites.

Divi is an all-in-one package that should be able to help you build any website with WordPress. It may not have as many pre-made demos as some of the competition, but new layouts are regularly shared on the Elegant Themes blog.

(Note: To see just what this theme is capable of, check out an earlier post of ours: 75+ Stunning Examples of Elegant Themes’ Divi WordPress Theme in Action.)

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Avada

Avada (reviewed) is billed as the number one selling theme of all time, and with more than 250,000 sales so far at the ThemeForest (read our handy guide to buying themes on ThemeForest) marketplace, it’s hard to disagree.

Avada WordPress Theme

Now on version five, Avada has been fully updated with many new features and improvements. New website demos have been added, the page builder has been upgraded, and advanced controls for creating mobile-friendly sites are now available.

Other highlights of Avada include:

  • 22 website demos
  • a large selection of page templates and layouts
  • the custom-built Fusion Builder drag-and-drop page editor
  • the ability to create custom shareable layouts
  • a highly detailed theme options control panel.

With website demos covering a range of projects and a drag-and-drop page builder tool, Avada covers all the bases when it comes to building a professional website with WordPress.

(Note: Also of interest: 25 Stunning Examples of Avada — ThemeForest’s Most Popular WordPress Theme — in Action.)

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X Theme

X Theme (reviewed) is another best-selling multipurpose theme available from ThemeForest. Thanks to its combination of website demos and customization tools, this theme really can be used for any project.

X Theme

The custom-built and third-party plugins and tools included with X Theme are hard to beat. With everything from sliders and galleries to a page builder and lead generation tools, you probably won’t need to buy any new plugins for a while.

Other highlights of X Theme include:

  • the bespoke Cornerstone front-end page builder
  • a varied selection of website demos
  • a powerful suite of extensions
  • detailed customization settings
  • full ecommerce support.

(Note: Also of interest: 25+ Stunning Examples of Themeco’s Top-Selling WordPress X Theme in Action.)

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The Core

The Core is a versatile WordPress theme from ThemeFuse. When you choose The Core, you get access to 19 fully formed website demos, covering a range of projects.

The Core is one of the most popular multi-purpose WordPress themes

In addition to the main general-purpose demo, The Core includes a good selection of more niche options. As with all the best multipurpose WordPress themes, an advanced visual builder is on hand to help you modify the prebuilt designs.

Other highlights of The Core include:

  • three powerful slideshow builders with demo slides
  • a mega menu navigation upgrade
  • a calendar and event publishing tool
  • Google Maps and Fonts integration
  • full ecommerce support.

The Core’s main demo does a great job of showing what this theme can do. However, the more specialist demos may be a better choice for your website.

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Enfold

Enfold (reviewed) includes demos for business websites, creative portfolios, online shops, landing pages, and a range of blogging options, to name just a few. New demos and features are added on a regular basis.

Enfold Multi-Purpose WordPress Theme

The Enfold page builder will help you to customize the demo content, while the theme options make it easy to personalize the global settings for your site.

Other highlights of Enfold include:

  • slider tools and demo slideshow content
  • a form builder tool
  • an advanced admin panel
  • narrated video tutorials
  • full ecommerce support.

If Enfold doesn’t have a demo that matches your vision, you shouldn’t find it difficult to create your own custom website with this multipurpose theme.

(Note: Also of interest: 50+ Stunning Examples of Enfold — Kriesi’s Top-Selling WordPress Theme — in Action.)

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Bridge

With more than 200 complete website demos, you really can use Bridge (reviewed) to create almost any type of site. Each demo comes with its own set of inner page templates (not just a homepage layout).

Bridge

Although the Bridge demos are varied, most options fall into the business, portfolio, blogging, and ecommerce categories.

Other highlights of Bridge include:

  • a comprehensive admin panel
  • detailed theme customization settings
  • the ability to create unlimited header and menu layouts
  • a library of shortcode elements
  • a selection of plugins.

Whether you’re creating a website for yourself or for your clients, having 200 demos to choose from provides you with plenty of options.

(Note: Also of interest: 50+ Stunning Examples of Bridge — QODE’s Top-Selling WordPress Theme — in Action)

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Layers

Layers comes in two varieties, a free version and a more powerful commercial option. Whichever version you choose, you’ll be able to use the page builder to create a custom website and choose from a growing selection of prebuilt designs.

layers

Upgrading to the pro version does give you more control over your site, but, if you’re looking for something to help you get started, the free version of Layers is a good option.

Other highlights of Layers include:

  • a library of page layout presets
  • a front end point-and-click page builder
  • the ability to create custom page designs using widgets
  • a useful selection of page elements
  • a selection of extensions.

If you want to get a better idea of what this freemium theme can do, visit the Built with Layers page.

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Total

By frequently adding new demos, Total (reviewed) hopes to appeal to website owners who like to change the design of their site on a regular basis.

Total WordPress Theme

As well as the 42-and-counting website demos, Total has been built around the powerful Visual Composer drag-and-drop page builder tool.

Other highlights of Total include:

  • a library of builder blocks to upgrade your content
  • far-reaching theme customizer settings
  • multiple content layouts and templates
  • powerful slideshow builder tools
  • full ecommerce support.

If the varied selection of website demos isn’t enough, the front end page builder makes it possible to give your WordPress website a custom look.

(Note: Also of interest: 25+ Live Examples of Total — WPExplorer’s Top-Selling WordPress Theme — in Action.)

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Presence

WP Zoom created the multipurpose Presence to help you build any type of website with WordPress. With ten demos to choose from, as well as a full suite of customization tools and options, Presence has a lot to offer.

The Presence WordPress Theme from WP Zoom

Real estate, portfolio, hotel, music, agency, and fitness are just some of the types of website that the Presence demos will help you quickly create.

Other highlights of Presence include:

  • a slideshow builder tool
  • pre-defined layouts and color schemes
  • a full set of website customization controls
  • IDX support for creating real estate websites
  • full ecommerce support.

If your needs aren’t covered by the demos, then the Presence drag-and-drop page builder can help you produce a more unique site.

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Ultra

Themify’s Ultra (reviewed) is a multipurpose theme aimed at designers who want the freedom to create any type of website with WordPress.

Ultra WordPress Theme from Themify

Although Ultra includes a number of pre-made demos, the Themify Builder and a large selection of pre-designed layouts are the main attractions.

Other highlights of Ultra include:

  • multiple header, footer, and content layouts and styles
  • a selection of Themify Builder add-ons
  • color effects, including animations, gradients, and overlays
  • a Mega Menu builder
  • portfolio templates and layouts.

Ultra should be a good choice for anyone who wants to use a powerful page builder and a selection of pre-made layouts to create their own custom website.

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Salient

Salient boasts more than 475 shortcodes and configuration options, giving you the ability to design a custom website filled with enhanced content upgrades.

Salient Popular Multi-Purpose WordPress Theme

The Salient shortcodes make it easy to insert a wide range of elements into your content, including buttons, icons, testimonials, client logo carousels, and more.

Other highlights of Salient include:

  • the ability to create custom color schemes
  • a library of header layouts
  • a customized version of Visual Composer page builder
  • multiple content layouts and templates
  • full control over typography settings.

As well as the flexible general-purpose demo, Salient includes a number of demos for more specific types of projects.

(Note: Also of interest: 35+ Stunning Examples of Salient — ThemeNectar’s Top-Selling WordPress Theme — in Action)

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Upfront

As well as starting from a blank canvas, the Upfront (reviewed) drag-and-drop theme gives you eight starter templates to work with — all of which can be fully customized through the Upfront Builder.

Upfront WordPress Theme from WPMU DEV

Having had a recent update, the Upfront Builder is now even more powerful, giving you all the tools you need to create a custom WordPress website.

Other highlights of Upfront include:

  • a front end visual page builder
  • a layout manager tool
  • detailed website settings and options
  • a library of useful content modules
  • the ability to build, export, and share custom standalone WordPress themes.

Upfront is available from the WPMU DEV team. By joining their membership club, you’ll also get access to many other WordPress plugins, tools, and resources.

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Jupiter

Jupiter earns its multipurpose credentials by including more than 100 templates that are suitable for a wide range of projects.

Jupiter best-selling multi-purpose WordPress Theme

The main Jupiter demo is neutral, and could easily be customized for a variety of purposes. However, if you need a more focused design, Jupiter has plenty of options to choose from.

Other highlights of Jupiter include:

  • the Visual Composer front end page builder tool
  • custom header styles and layouts
  • a library of elements to upgrade your content
  • flexible portfolio templates and layouts
  • full ecommerce support.

Importing the Jupiter demo content only takes a few clicks, leaving you to decide how much customization work to carry out.

(Note: Also of interest: 35+ Stunning Examples of the Jupiter WordPress Theme in Action)

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The7

Business, agency, freelancer, restaurant, ecommerce, and portfolio websites are just some of the demos covered by The7.

The7 Multi-Purpose WordPress Theme

If you’re new to WordPress or short on time, the quick-setup wizard will help you get your new site online as quickly as possible.

Other highlights of The7 include:

  • a Visual Composer drag-and-drop page builder
  • premium slider plugins with prebuilt slideshows
  • multiple portfolio and showcase templates
  • lightbox and photo scroller gallery tools
  • full ecommerce support.

Whether you’re looking for an off-the-shelf solution or the ability to create your own custom built site, The7 should provide you with everything you need.

(Note: Also of interest: 35+ Stunning Examples of The7 — Dream Theme’s Top-Selling WordPress Theme — in Action)

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TheGem

TheGem consists of 40 creative concepts that together include more than 150 pre-made page templates to help kick-start your project.

TheGem WordPress Theme

This multipurpose theme makes it just as easy to choose one of the off-the-shelf demos as it does to create your own custom design by mixing and matching the individual prebuilt page templates.

Other highlights of TheGem include:

  • a Visual Composer drag-and-drop page builder tool
  • two premium slideshow builder plugins
  • multiple prebuilt website styles
  • a selection of page elements
  • a wide range of theme customization settings and controls.

TheGem is equally suited to those seeking a prebuilt website solution or a fully customizable theme.

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Final Thoughts

With so many great options, you might, at this point, be feeling a little overwhelmed. If in doubt, think about your needs, what each theme has to offer and how closely these two things match for each theme you’re considering.

Used/using any of the above? Thoughts?

By Joe Fylan

Joe is an experienced WordPress user who enjoys sharing the tips and knowledge he's picked up from using this fantastic platform for many years. You can find out more about Joe on his website.
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