Wix vs WordPress: Choosing The Right Platform

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Two years ago, there was no Wix vs. WordPress.

Two years ago, if you’d asked me what the best platform was for building your website, I’d have shouted “WordPress!” in a heartbeat.

Never mind the purpose of the site in question. Blog? WordPress. Business site? WordPress. Portfolio? WordPress. eCommerce? Okay… Maybe this one wouldn’t have been WordPress back then. Anyway, you get the drift.

Nowadays, however, the landscape has evolved and there are a number of new players on the field. Younger players. More agile players. More purpose-driven players.

One of them is Wix.

Today, we’ll look at which platform is best — the Wix vs. WordPress comparison that’s been a long time coming. By the end of this article, we’ll have answered a key question: Can the old WordPress still stack up against newcomer Wix?

In this comparison, you’ll learn:

  • the main difference between Wix and WordPress
  • the unique benefits that Wix can give you
  • what WordPress can offer that Wix doesn’t
  • which platform offers the better design
  • the pros and cons of Wix vs. WordPress
  • which is the better solution — and why.

Let’s get started…

In a Nutshell: The difference between Wix and WordPress

Before we can explain the main difference, though, we have to make one thing clear: Here, we’re comparing Wix to the self-hosted version of WordPress, which is available through WordPress.org. The .org is different from WordPress.com. If you feel as though you need more info on this, here’s a good explanation of what both WordPresses bring to the table.

By far, the biggest difference between Wix and WordPress is that WordPress is a standalone software that you need to install (or have installed by a third party) on a web server. Only then do you get to use it as the software running your site.

Wix, on the other hand, is a tool/service that you sign up for. Once you’ve signed up, Wix allows you to build, and then manage, your website all within Wix.com. It takes care of the hosting and does all the technical heavy lifting.

Think of it this way: Wix vs. WordPress is much like Google Docs vs. MS Word.

What’s Wix and how does it work?


The facts about Wix:

  • It’s an all-in-one platform. Wix allows you to build a website from scratch on your own.
  • No coding skills are required. Wix can be used by anyone.
  • Prices range from free to $18 a month, depending on which plan you choose. If you want a custom domain — such as YourSite.com — you’ll need to shell out a bit more.
  • More than 70,000,000 people are using Wix already.
  • There are more than 500 site designs and official templates to choose from.
  • Every new site gets a custom subdomain for free — e.g. YourSite.wix.com.
  • There’s 24/7 support.

Building Your Website

The Wix experience is friendly and easy to grasp from the get-go.

The big start now button on the homepage takes you through signup and on to the first step in building your new site.

Wix category selection

This is where you get to select the purpose of the site, and Wix uses this information to suggest specifically optimized designs in the next step.

Wix template selection

At this stage, Wix gives you access to its website builder, where you can adjust everything about your site, and ultimately publish it to the world.

Wix site editor

With the toolbar to the left, you can tune various details about the design. You can:

  • edit your background (make it either full color, image, or video)
  • add new elements (images, galleries, buttons, boxes, social media icons, menus, lists, and loads of other things that you usually see on websites these days)

Wix buttons

  • add apps from the Wix App Market (things such as a Shopify module, comments module, chat, newsletter signup module, and more)

Wix app market

  • upload your own files (images, audio, docs)

Wix upload manager

  • add Wix’s own store module, which lets you sell your products online and collect payments.

Wix eCommerce

When it comes to the site editor itself, the drag-and-drop functionality means you don’t need to know any coding to customize your site — just drag things around the page, add, remove, and realign them to suit your taste. (Wix vs. WordPress note: In WordPress, there’s no default drag-and-drop support.)

Adjusting the Content

If you want to adjust any of the text on the page, just double click it and an editor window will pop up. Deleting anything is just as simple — select a given element with your mouse and hit del on the keyboard. In general, double clicking on anything will show you the options and customizations that Wix has for that element.

For example, the available for text:

Wix typography settings

The slider gallery:

Wix slider gallery

The container box:

Wix box design

But that’s just working with your homepage. To get to other pages that make up your website, you’ll need to go to the top menu.

Wix pages

Clicking on any given page will launch the page builder for that particular page, and you’ll be able to work with the drag-and-drop interface all over again. By repeating this process, you can create and tweak each page on your website.

Wix for eCommerce

If you want to have an online store as one of the pages, Wix can do that.

You can display a list of products and product categories on any page, and Wix also provides an easy way to manage these products.

Wix product management

Here, you get access to all the eCommerce features you need:

Wix eCommerce features

Wix also allows you to make settings for payment (how you’re going to be collecting them), taxes, shipping, and so on.

In the end, getting an eCommerce store started with Wix is very easy — and, more importantly, you can do it yourself. Wix just seems to be a more user-friendly eCommerce solution than WordPress.

Blogging with Wix

Blogging with Wix isn’t very complicated either — everything starts by creating a new page.

Wix blog

Then, you can add a blog module to that page.

Wix - Adding a blog

At this point, you get access to a whole new blog manager.

Wix blog manager

The blog editing interface is very friendly, and actually quite similar to WordPress’s interface.

Adding a blog post in Wix

Publishing Your Website

Once you’re done adjusting your pages, you can publish the site for all the world to see.

Publishing your site in Wix

The site will get assigned to your unique subdomain and a subdirectory, for example YourSite.wix.com/something.

What’s WordPress and how does it work?

WordPress website

The facts about WordPress:

  • WordPress is software that needs to be installed on a web server before it can be used to build a website.
  • It has tons of built-in features.
  • It comes with powerful content management capabilities.
  • WordPress has thousands of available website designs/themes.
  • WordPress has incredible extension capabilities. There are tens of thousands of plugins available — and most of them are free!
  • At least some website-building skills are required to launch a website with WordPress.
  • WordPress itself is free, but you need to invest in a custom domain — such as YourSite.com (from $10 a year) — and a web server (from about $5 a month). WordPress can’t work without these two things.
  • There’s no support, per se.

Building Your Website

When it comes to Wix vs. WordPress, getting started with WordPress is a very different experience from getting started with Wix.

While a Wix website can be built and launched within a single interface — after logging in to Wix.com — WordPress requires you to do a couple of small tasks before you get to work with your actual website.

First, you need to get yourself a hosting account, which means buying a server subscription (here’s a handy guide to making the right choice), and a domain name. Next, you need to connect the two together, and only then can you start installing WordPress and setting up your website.

If you’re lucky, your hosting company will handle all three of the following steps for you: Setting up your hosting account, registering a domain, and installing a clean version of WordPress. This is actually the recommended approach across the board, even if you’re just getting started with WordPress and don’t have any prior site-building experience.

Note: If you’re not sure whether your hosting company is going to handle this for you, contact them through the support section on their site and ask.

After going through all of the above, you can finally start working with a clean WordPress installation, and turn it into a functional and good-looking website. In our Wix vs. WordPress face-off, Wix seems to be coming out on top in the installation department.

On the default setup, your website should be available under http://YourSite.com/ — the domain you registered — and look something like this:

WordPress default site design

To begin administering it, go to http://YourSite.com/wp-admin and log in with the login credentials given to you by the web host you’re using. What you’re seeing is the default admin panel of WordPress:

WordPress dashboard

“Now what?” is a common question at this point.

Although this is a fact that’s hard to swallow for some people, WordPress isn’t the most beginner-friendly platform. Unlike Wix, it doesn’t take you by the hand through the process of building a website. Instead, it gives you a dashboard — a powerful dashboard, at that — that you need to learn to navigate on your own.

Here’s where to begin:

1. Picking a Design

This can be done by going to Appearance > Themes (from the menu to the left) and then clicking on Add New.

WordPress themes screen

Every theme you see is available for free and can be installed in just a couple of clicks.

WordPress theme install

The good thing about WordPress themes is that there are thousands available, and you’ll surely find something that fits your needs. The bad thing is that they all work differently, which means that if you learn how to work with one theme, it doesn’t mean you’ll be able to work with another. (Wix vs. WordPress note: In Wix, all themes work quite similarly.)

2. Adding New Features

Themes are just one side of the WordPress customization coin. The other side is plugins. In simple terms, WordPress plugins provide you with new features that aren’t available in WordPress out of the box.

For instance, you can get plugins that’ll take care of your site’s SEO, give you contact form functionality, optimize your images, enable caching, and thousands — literally thousands — of other upgrades.

Installing plugins works much like installing themes. Just go to Plugins > Add New.

WordPress add plugins screen

It’s a good idea to look into plugins listed on the featured and popular lists first — both of which have a heap of interesting (and very useful) plugins.

Again, every plugin operates on a different principle, so each one has its own learning curve. Even though most plugins are very simple in both structure and use, you could also stumble upon more complicated ones (such as for site backups or stats).

At the end of the day, building a nice-looking and functional site with WordPress is all about finding a good combination of theme and plugins — WordPress is very different from Wix in this regard. Essentially, Wix helps you set things up. WordPress leaves you alone and lets you figure things out on your own. Depending on the kind of user you are, this could be good or bad news.

Adjusting the Content

There are two main content types in WordPress: Posts and pages.

  • The official definition of posts reads: When you’re writing a regular blog entry, you write a post. Posts, in a default setup, appear in reverse chronological order on your blog’s home page.
  • And for pages, it says: Pages are for content such as ‘About’, ‘Contact’, etc. Pages live outside of the normal blog chronology, and are often used to present timeless information about yourself or your site — information that’s always applicable. You can use pages to organize and manage any content.

To create a new blog post, just go to Posts > Add New, add text, images and/or video, and hit publish.

WordPress add new post screen

To create a page, go to Pages > Add New, input the content, and hit publish.

WordPress add new page screen

As you can see, the process is exactly the same for posts and pages.

In WordPress’s default setup, there’s no drag-and-drop feature for creating content and aligning it on the site — everything’s a bit more traditional in its form. Essentially, publishing content is somewhat similar to creating an MS Word document.

Here’s an example of a more-or-less content-filled WordPress site:

WordPress site example

WordPress was originally designed to be a blogging platform. You can tell by the fact that posts are the default type of content, and that they’re given prominent placement. Learning how to use WordPress to its full potential can take time, and a lot of experimentation with different themes and plugins.

WordPress for eCommerce

In its default version, WordPress is not ready for eCommerce.

Despite that, there are a couple of great eCommerce plugins available, chief of which is WooCommerce.


It delivers all the functionality you may need for your online store (shopping carts, products, payments, coupons, product management, and so on), and does it for free.

WooCommerce is great for people who are determined to use WordPress, but want to add an eCommerce component to their site as well. It’s easy to grasp, and similar to the way Wix handles its eCommerce module.

That being said, if an eCommerce store is the only thing you want to build, you’re still probably better off with one of the dedicated eCommerce solutions — some of which we covered in a previous article.

Blogging with WordPress

As I said, WordPress was built as a blogging platform, and, for that reason, nothing comes close to WordPress’s blogging feature.

Managing blog posts is straightforward: You can include whatever type of content you wish in them, including text, images, video and audio; you can assign categories and tags; you can set a specific publication date, and much more.

Wix vs. WordPress for blogging? Even though the blogging module in Wix is nice, WordPress is still a lot better as a blogging platform.

The Pros and Cons

Both WordPress and Wix have their strengths and weaknesses.

Wix Pros:

  • Everything happens within Wix.com. You don’t have to go anywhere else to set up your site.
  • You don’t have to worry about any technical stuff.
  • You get a good range of features right from the get-go.
  • It has integrated eCommerce — Wix wins the eCommerce round over WordPress.
  • It’s got drag-and-drop site building — no such thing in WordPress.
  • You can get started in a couple of minutes — quicker than you can with WordPress.
  • There’s support — no support for WordPress.

WordPress Pros:

  • WordPress — the software — is free and open-source.
  • There are thousands of themes and thousands of plugins available — many more than with Wix.
  • Finding a design that truly fits you is only a matter of time — when it comes to design options, WordPress wins over Wix.
  • It’s the most popular CMS on the web (nearly 19 percent of the web runs on WordPress) — WordPress is much more popular than Wix.
  • It gets frequent updates and has a lively community.
  • Great content management capabilities — better than Wix’s.
  • It’s got a great blogging module — better than Wix’s.
  • WordPress is extremely customizable through and through — you have power over every aspect of your website.

Wix Cons:

  • Wix can take your site down for whatever reason at any time — you’re never in full control.
  • Not all designs available in Wix look good, and the good ones are often used on multiple sites — this could potentially make your site less unique.
  • You can’t change your site design later — you’re stuck with the design you initially selected.
  • Not all designs are SEO-friendly.
  • The customization possibilities are limited — you can’t install new features on your own (like you can in WordPress through plugins), and everything needs to be pre-approved by Wix and available as a module.
  • The blogging module is sometimes wonky.

WordPress Cons:

  • Launching a WordPress site requires additional costs — domain and hosting.
  • If your hosting company isn’t very cooperative, you’ll have to do all the technical heavy lifting on your own.
  • Themes can work very differently from one another — mastering one doesn’t mean you’ll immediately know how to use another.
  • The same goes for plugins — there’s a lot of variability in how they work and how they interact with the user.
  • The admin dashboard isn’t the most intuitive interface.
  • There’s no support, per se — there are support forums, but they offer nowhere near the level of support offered by Wix.

The Bottom Line: Wix vs. WordPress — Who Wins?

It all depends on what you need the site for and how savvy you are when it comes to site building.

For Someone Who’s Just Getting Started with Websites

If you have no prior experience, and you just need a basic website to either serve as an online business card or sell some of your products online, Wix is a better solution.

It’s easier to use straight from the box, and you can set your site up in a matter of minutes — with Wix taking you through the process step by step. You also get good features that are more than enough to get you started.

For Someone Who Wants to Be in Control, and Who Wants to Learn

If you’re not afraid of getting your hands dirty, and you’re willing to learn how websites work, WordPress is a better solution.

WordPress gives you full control over your website. You can extend the features of your site virtually without limits by using the myriad plugins available. You can choose from thousands of themes — and even modify them by hand in many cases. You get to interact with a huge WordPress community, either through the official forums, Twitter, or other resources.

For Someone Who Needs a Blog

This one goes to WordPress too.

Built as a blogging platform, WordPress is still optimized to run a blog, and delivers many features right out of the box. Granted, the setup can take a while, but the effort is worth it.

For Someone Who Just Needs an eCommerce Store

If all you need is a very simple eCommerce store, neither Wix, nor WordPress is your best bet. Go with an alternative (although it IS worth noting that WooCommerce is a very powerful tool, and will definitely suit some, slightly more involved, sites).

Which do you consider the winner? Are you with Wix or WordPress?

By Karol K

Karol K. (@carlosinho) is a freelance blogger and writer, WordPress figure-outer, and published author of "WordPress Complete". His work has been featured all over the web on sites like: Smashing Magazine, Ahrefs.com, Optimizely.com and Adobe.com.
Comments (policy)
  1. Emily Chandler says:

    I have been working on websites that I have built in either WordPress or Wix. I get frustrated with WordPress and sometimes it doesn’t seem as user friendly. For one thing every time there’s an update in WordPress, users have to update WordPress on their computer. Wix updates in the background.
    WordPress or Wix? WordPress is the website platform of choice by most website designers and developers but I have read many reviews about website platforms and Wix is rated the best of drag and drop website building platforms.
    Everyone is entitled to their own opinion

  2. Bonnie says:

    I purchased a 2 year membership from WIX to create my first website because I heard so much positive feedback. It turned out that WIX is a nightmare for me. I could not reach the tech support. There is no phone number to call at all, and all the FAQs and preset robotic text replies were not helpful. Very frustrated. Not sure if I could back out and ask for refund for the rest of the 18 months fees.

  3. Mey Adam says:

    Why I feel like the facts about Wix is also the facts about WordPress where actually WordPress is winning (for me).

    Once I learn how to make a website using Wix because (wordpress is too mainstream), but not surprisingly, I go back to wordpress because I need the back-end editor. (but Wix editor is cool)

    “Wix just seems to be a more user-friendly eCommerce solution than WordPress.” Okay I never try this. And I dont want to out from my comfort zone thats why i stick to woocommerce. (maybe im just complicated)

    One i like about wordpress, i can build a website at localhost. just download from wordpress dot org and youre good to go.

    Whatever reason, i choose WordPress!

  4. Lisa says:

    Thanks for the clear information :) I was debating between godaddy (where hosting and domain are located) and wix for my blog with commerce potential. Now I’m going to look more deeply into WordPress as I appreciate it being autonomous and learning it’s still the best for blogging. Still so much to learn. Yikes! but thanks much for the detailed overview.

      • Doreen Stanton says:

        I’ve tried WordPress. I don’t like it. In fact I hate it.
        I use another highly rated platform. I have developed my skill well on this platform. I have control. This platform allows users to design and customize a website any way they want. I find that WordPress is restricting and not as flexible.
        WordPress isn’t the only platform for developing websites.

  5. Barbara Ellen says:

    I have been using Wix to create and design websites for several years and have seen a lot of changes in Wix to make it better all the time. It has a huge variety of website templates (over 500 templates) which can be customized to a user’s preference plus Wix provides a wide selection of applications (over 300) that can be integrated into a website. Wix Corporation automatically updates the platform; users don’t have to download every time there is an update as they would have to download updates for WordPress. I have also taught my clients some of the basics for editing and adding content to their website. My clients like that Wix is a user-friendly platform, versatile, and SEO-ready. The help center covers anything you need to know about how to do something to make a website the way the user wants it. It’s very seldom, if ever, that a user needs to contact Wix for help with Wix features or applications.
    I notice someone asked about Wix taking down a site at any time. I have never seen this done by Wix for my own website or any my clients’ websites. I and my clients have a website with one of Wix’s website plans and the only time Wix might possibly take down a website is if it is a free site. It’s much more secure to select one of their website plans.

  6. Artie says:

    Some years ago I built an elaborate website with Wix, not realizing that it was a virtual website building platform, that can be shut down without prior warning or notice. After discovering this, I attempted to do a backup of my website, in case I got shut down by accident, or decided to go with another hosting company later on.
    I then discovered that this was not possible, because the platform only allows you to build virtual pages which are not downloadable. I had to go through the painful process of starting all over again with a true website building platform. I soon discovered that the majority of website building platforms, operate just like Wix, in that they DO NOT allow you to save or keep or what you create outside of their platform.

  7. Chan Yue Jean says:

    WIX takes down the website at any time!? That’s really bullshit for some reason.

    Is it for free plan made websites or the premium plan made or both?

  8. Julia says:

    This article looks quite outdated, as per today WordPress DOES provide customer support – they even have a life chat and you no longer need to buy a separate hosting (its included).

  9. Cara Pandiscio says:

    This was a great read as I’m in the middle of setting up my website so I have something to present when I start freelance writing. I’ve heard so many, and by that, I mean everyone, say that WordPress is the way to go. Unfortunately, I just don’t have the time it takes to invest in learning WordPress at the moment, as this is more like a mad dash to establish myself as a writer first so I am able to leave my current job (screen printing wreaks havoc on the body).

    So I went with Wix. Wix is definitely far from perfect, but I’m able to build fast and visually, which at the moment, is what I need. I will say that while it is browser-based, the site editor lacks mobile support, as in I can’t work on it from my iPad pro. That being said, I do plan to migrate to WordPress when I’m not burning the candle at both ends, it’s just that at the moment, Wix is convenient.

  10. Doug Ross says:

    I just published a website with Wix 6/2018 after a couple months researching all the options. Build it myself, no way, after a couple weeks headscratching. Then I found through wix someone to do it for me, that was ok, then it was off to the seo part and went with a company to handle that monthly. I am a solocompany so in essence I wanted a site as a second employee to book my business while I’m out working( I’m a tour guide) which Wix handles and the ecommerce part is primarily the reason I went with wix plus I enjoyed being able to change or edit my site myself. Now a year later I am thinking I want to go to wP with a new company. Since I’m a tour guide the tourism business is a little different and feel I need to find a webdesigner/company who is well versed in tourism and SEO design etc. How important is that difference? I want my website to grow and change as I do. add pages, new tours, news of where I lie added to page. etc and booking!

  11. Nicola says:

    Very useful article, I was really indecisive about which platform to use but your article helped me make up my mind thank you!

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