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Google Domains Review – What is it? How Does it Work and How Does it Compare?

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Google Domains might be one of the lesser-known tools in the company’s portfolio, but certainly not one we should overlook. Google’s solution aims to be the most straightforward domain registration service in the market, but does it manage to deliver on this promise? In this Google Domains review, we look into what Google has in store and how good their domain registration solution really is.

We discuss what Google Domains is exactly, who should use it, how to use it, and whether the service is a worthwhile alternative to other, more established domain registrars already in the market.

Google Domains review: What is Google Domains?

In short, Google Domains is a domain registration service offered by Google.

Google Domains review

On the surface, Google Domains offers a product that’s very similar to what other domain registrars have been doing for years – you can go to Google Domains and register a brand new domain name or transfer an existing domain. You can then use that domain to launch a website, create custom email accounts, integrate it with third-party services, and so on.

However, the devil is in the details, and there are some specific traits that make Google Domains unique among its competitors:

1. Google Domains comes with WHOIS privacy at no additional fee

What this means is that your personal information won’t be accessible via various WHOIS lookup tools (such as this one).

Just to give you some context, with other domain registrars, the price of domain privacy can be anything from $0 to $12 annually. GoDaddy, for instance, offers basic domain privacy for $9.99 a year.

Google Domains features

2. No other hidden fees during checkout

Hidden fees are the scourge of the domain registration industry. There are very few registrars that won’t try to upsell you on additional services or upgrades that you don’t necessarily need.

Google Domains is one of the good guys. They don’t force you to buy anything else other than the domain itself, and there are no surprises on the checkout page. Google Domains doesn’t even charge you the ICANN registration fee.

Google Domains checkout

3. Google Domains gives you hassle-free integration with top website builders

If you’re looking for a place to register a domain name, the chances are that you will then want to build a website on top of it. To make this easier, Google Domains integrates with some of the most popular website building solutions in the market.

To begin with, there’s built-in integration with Blogger and Google Sites, but you’re probably not too excited about that. Luckily, Google Domains also lets you connect your domain to solutions such as Squarespace, Wix, Shopify, Weebly, and WordPress (powered by Bluehost).

In short, what it comes down to is that after you register your domain with Google Domains, you can go straight to your website builder of choice and continue your website setup there – with most of the hurdles removed to make life easier.

Of course, if you’re not interested in Google helping you out via website builder integrations, you can map your domain name to any other third-party web host. Google doesn’t prevent you from doing that.

4. You can hook up your domain to G Suite

G Suite gives you and your team access to integrated Docs, Drive, Calendar, Meet, Gmail services, and more. G Suite is paid for separately, but Google Domains lets you integrate it with your new domain with no hassle.

This also allows you to set up a range of custom email addresses for yourself and your team – all under your main domain name.

The current price of G Suite starts from $6 per user per month.

5. Google Domains lets you create up to 100 subdomains

Although 100 is probably overkill, it’s still great to know that Google Domains will allow you to create basically as many subdomains as you want for your projects.

What this means in practice is that you can add up to 100 sub-websites under your main “hub” website.

6. Everything runs via Google’s DNS servers

DNS servers are critical elements of the web infrastructure. Their task is to take your domain name and translate it into a form of a web address that other computers on the internet can understand. Without DNS servers, a domain name would be useless.

If you register your domain through Google Domains, that domain is going to use the same DNS servers the main Google search engine uses. Read: They’re quite efficient, allegedly.

What’s also important with this is that you don’t have to pay anything extra to get access to those DNS servers. For comparison, the PremiumDNS add-on at Namecheap is $4.88 per year.

7. Google Domains lets you set up email aliases and email forwarding

Google Domains lets you create up to 100 email aliases and then have them forward emails automatically to other (actual) email accounts.

For example, if you don’t want to create a new email address to handle customer support, but you still want your customers to be able to send requests to support@yoursite.com, then this is where an alias comes in. An alias will grab all emails that people send to the “support” address and forward them to some other, existing email address.

Google Domains review: TLDs available and prices

(What’s a TLD?)

Apart from the classic .com or .net, Google Domains also gives you access to a really nice selection of other TLDs – 200 of them.

That said, there are still some notable local TLDs missing (such as .ru or .it). On the plus side, when it comes to custom TLDs, you’ll find some really interesting options, including .accountants, .limo, .actor, .cleaning, design, store, .tech, .dental, .studio, .investments, .shoes, .university, .wine, and many other niche TLDs.

Overall, Google Domains won’t disappoint in 99% of the cases when talking TLDs. However, not all of them are that affordable.

Here’s how Google Domains’ offering compares to GoDaddy’s and Namecheap’s:

Google Domains vs GoDaddy vs Namecheap
TLD Google Domains GoDaddy * Namecheap *
* Prices for the initial registration period
.com $12 $12.17 $8.88
.net $12 $15.17 $11.98
.org $12 $9.17 $12.98
.co $30 $11.99 $7.98
.ru $14.99
.de $7.99 $6.88
.it $12.99
.club $13 $1.17 $1.57
.site $20 $1.17 $1.29
.store $50 $3.17 $1.88
.design $40 $20.17 $5.88

Although the prices at Google Domains might not look too stunning in this comparison, the great thing about Google’s offering is that the domain renewal prices are the same as the initial registration fees, which isn’t the standard in this market. With some registrars, you can find that renewing your domain name for the second period can set you back as much as twice(!) the initial price.

Just to give you an example, GoDaddy offers .org domains at the initial price of $9.17, but renewing them after that first period costs $21.17. For a .com, it’s $12.17 vs $18.17. Google Domains is much more transparent with pricing and will often be cheaper in the long run.

Is Google Domains better than other registrars?

Setting aside the clear pricing model and all those additional perks that you get with Google Domains, deciding whether Google Domains is actually worth it is still not an easy call to make. For me, it comes down to a couple of things:

First, the core product with all domain registrars is always the same – it’s registering a domain name on your behalf and keeping it “alive.” So, in this regard, Google’s product is just like everyone else’s. Their domain names aren’t in any way better than what you can get elsewhere.

Second, as cool as the extra perks are, things such as WHOIS privacy, website builder integration, subdomains, and email aliases aren’t exactly game-changing, and you will find other companies offering them as well. Google Domains is by no means revolutionary.

At the end of the day, what matters most for 99% of the users is the price of the specific domain that they’re interested in. Therefore, getting a domain at Google Domains probably only makes sense if the TLD you want is cheaper vs the competition. Here’s the official pricing table of the domain TLDs available, and here are the prices offered by the most notable competitors so that you can do your own research.

Lastly, you should also consider some risks with Google Domains that Google themselves might not be too vocal about. Mainly, even though Google Domains has the big G behind it, you can never know whether the service will stick around for the long haul. Not all of Google’s projects have stood the test of time, and Google is notorious for shutting things down if they fail to meet the company’s expectations. For every Gmail, there are several Google Buzzs, Waves, and Glasses. For instance, even though it’s been five years since Google Domains’ inception, it’s still in beta.

Now onto the hands-on part of this Google Domains review:

How to register a domain name with Google Domains

Google has got us used to a certain standard when it comes to their tools and services. Most of what they give us is simple and intuitive yet functional. Google Domains is kind of that, but not entirely.

First off, Google Domains isn’t available worldwide and probably won’t be.

To use it, you have to have a billing address in one of these countries: Australia, Brazil, Canada, France, India, Indonesia, Italy, Japan, Mexico, Netherlands, Spain, Thailand, United Kingdom, United States, or Vietnam.

The main Google Domains homepage welcomes you with a neat search field and some additional features. The search will show you what’s available in relation to your input, and also let you add more extensions (TLDs) in case the one you’re interested in isn’t on the main list.

Google Domains search

To see all available TLDs, click on the “All endings” tab (visible above). The list is alphabetical, so it may take you a while to scroll through it all. Still, you can find some gems there.

If there’s anything on the list that you like, you can add it to the cart, and when you’re done, proceed to checkout.

add to cart

To complete the purchase, Google Domains will ask for some personal information that’s required by ICANN, and, of course, your payment method.

Google Domains payment

Google Domains will also suggest you enable auto-renewal for your new domain name. If you agree, you will be billed automatically every year.

The very last thing you have to do is confirm your email address with ICANN. This is a required step, no matter where you register your domain name. Google will let you know how to do that.

At this stage, you’ll be able to see your domain name in the main Google Domains user panel. From the user panel, you can set the domain’s DNS, add email aliases, and connect the domain to your website builder of choice (e.g., Squarespace, Shopify).

Google Domains review: Conclusion

Overall, Google Domains is okay as a domain registrar. It’s no game-changer, and it’s hard to see it dominating the market anytime soon since it’s only available in a handful of countries.

That said, the interface is excellent, and the domain registration process itself is very straightforward. The overall experience is similar to what Google got us used to with other tools in their portfolio. What really stands out is Google’s easy checkout and the lack of upsells or hidden fees. If you’re a beginner to domain buying, this is something you’ll surely appreciate!

However, setting the interfaces aside, most people will probably still only decide to go with Google Domains if the specific domain name extension (TLD) they’re after is cheaper than it is with other registrars. To find out if that’s the case for you, check out our comparison of the top domain registrars and their prices.

Pros and cons of Google Domains

  • πŸ‘ Clear checkout process
  • πŸ‘ Great selection of TLDs
  • πŸ‘ No upsells or hidden fees
  • πŸ‘ Easy integrations with popular website builders
  • πŸ‘Ž No certainty that Google Domains will still be here in a couple of years

What do you think of our Google Domains review? Does Google Domains excite you as a domain name registrar – one that can potentially disrupt the industry?

By Karol K

Karol K. (@carlosinho) is a freelance blogger and writer, WordPress figure-outer, and published author of "WordPress Complete". His work has been featured all over the web on sites like: Smashing Magazine, Ahrefs.com, Optimizely.com and Adobe.com.
Comments (policy)
  1. Karen Peyton says:

    Great. article. I was with godaddy for to many years to count. I just moved my last domain over. The move started because Godaddy customer service went from good to bad and complacent.

    $12 with security instead of $15 without makes a difference when you collect domains.

    I hope they don’t go anywhere because Godaddy is the only other viable choice. I wasn’t impressed by any of the others.
    Thank you for the information. kp

  2. Ashish Sharma says:

    Google provide email forwarding facility up to 100 email alias. Is any other hosting provider give you such options

  3. Kay Morton says:

    I wanted to offer one correction here. You said you need to go host at Bluehost, however, you can host for FREE for 12 months using the Google! If you purchase a domain with Google and need hosting, you can actually host your account on the Google Cloud Platform free for 12 months! You do NOT need to go to another host! Need WordPress? GREAT! You can LITERALLY have your domain up and running WITH WORDPRESS in minutes! SSL is free for 12 months! it is WONDERFUL!
    So, if I were you, I would look at Google’s domains ALONG WITH the free 12 months of Google Cloud Platform as a complete solution for people looking to get started with Google Domains.

  4. Mr G says:

    Even if Google where to shut down the domains product, the back end is actually handled by OpenSRS which is owned by Tucows in Toronto. They are one of the biggest players in the domain registration arena.

  5. NiKole Maxwell says:

    I’ve been using Google Domains as my main domain provider for years. It is especially nice to use in conjunction with GCP – Google Cloud Platform , including Firebase.

    If you rock in the Google sphere, it’s a nice as on.

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