Divi or Avada: The Most Popular Multipurpose WordPress Themes Compared!

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If you’re looking for a new theme for your site, there are two options you’ve probably already heard of: The hugely popular Divi, from Elegant Themes, and Avada, the number one best-seller on ThemeForest.

Both of these WordPress themes are fully multipurpose. This means that, no matter what type of website you’re building — be it a basic blog, a fully featured online shop or anything in between — using Avada or Divi will give you heaps of features and options.

However, while these are both excellent WordPress themes, there are some key differences — so, to be sure you’re choosing the right one for your project, read on.

We’ll kick things off with an overview of each theme before moving on to comparing their appearance, key features and overall value for money. Let’s get started…

Divi Overview

Divi is the flagship theme from Elegant Themes — one of the most popular WordPress theme providers in the business.

Divi WordPress Theme

The Divi theme includes a visual page builder tool.

Released in 2013, Divi has been continuously improved and updated by its creators, and has gone from strength to strength with each new version.

Key Features of Divi

Thanks to a continuously growing feature set, as well as constant improvements, Divi can now be used to create just about any type of website. No matter how big or small your project, using Divi won’t be overkill, nor will it leave you wanting more.

Divi Drag-and-Drop Visual Page Builder

The core feature of this theme is the Divi Builder — a drag-and-drop page builder tool designed to help users to create their own custom page layouts with ease.

Example of the Divi Builder Visual Editor

Customizing one of the Divi website demos with the new visual editor.

Initially, Divi Builder was a back-end page builder tool. However, after a recent update, this page builder now has a front-end WYSIWYG visual editor — meaning you get a live preview of your page as you work on it. You can simply click on an item to start working on it, including editing text in line.

In line Text Editing with Divi

The new and improved Divi Builder includes live in-line point-and-click text editing.

To get the layout of your pages just right, you can drag and drop elements into place, and quickly resize sections using your mouse. Switching to the new wireframe view makes it easy to see exactly which elements are on your page and how the layout has been constructed.

The addition of the unlimited undo and redo history feature, as well as the ability to copy and paste page elements, comes in handy, too. Overall, this upgrade has greatly improved the Divi Builder, delivering an intuitive content editing experience.

Divi Builder Undo Feature

The Divi Builder makes it easy to undo or redo your page edits through the history panel.

The Divi Builder lets you create custom layouts for both posts and pages, using either the original back-end interface or the newer front-end visual editor. Your layouts can include multiple rows, and each row can contain multiple columns. These layouts can then be populated with any of the 46 content modules.

Divi Builder Content Modules

The Divi Builder has 46 content modules that can be added to your pages and customized.

As well as fairly standard content modules, such as text, images, buttons and galleries, you’ll find a powerful selection of features — ones that would usually require you to install additional plugins to use. Such modules include pricing tables, sliders, testimonials, portfolios and much more.

Example of the Divi Pricing Table Module

The pricing table module is just one of the 46 elements you can add to your pages with Divi.

Furthermore, all of the Divi Builder modules can be personalized through the WordPress Customizer interface — so you can ensure each element on your website works with your overall design. You’re also free to add your own custom CSS to personalize your layouts and the elements they contain.

Customizing the Divi Portfolio Module

The Divi Builder lets you personalize the content modules through the WordPress Customizer.

What’s more, thanks to the live preview feature of the Customizer, you can see what effect your changes are having on these modules instantly.

It’s worth noting that the Divi Builder is now also available as a standalone WordPress plugin that can be used alongside any theme. For more information, have a quick read of our Divi Builder plugin review.

Prebuilt Layouts and Templates

At the time of writing, the Divi Builder had 373 layouts — including 48 website packs — although new layouts are added on a regular basis. Thanks to this, you can use one of the prebuilt website packs or mix and match the individual page layouts to create your own custom website. Of course, creating your own unique website design from scratch is an option too.

Divi Layout Manager

Divi includes individual page layouts, as well as complete website layout packs to help you to get started.

Each of these prebuilt layouts can be edited via the aforementioned Divi Builder, giving you plenty of control over how your website looks. Once you’ve done your customizations, you’ll be able to save your own layouts for repeat/future use.

Divi Pre-Built Homepage Layouts

Just a small sample of the editable Divi website homepage layouts.

As well as homepage layouts, Divi also includes a number of portfolio layouts for publishing your work online.

Divi Portfolio Page Layout

Creating a portfolio website or adding a portfolio section to your site is easy with the Divi layouts.

You’ll also find a good selection of internal page layouts that are suitable for creating both corporate and business websites.

Divi Demos Update

New Divi layout packs are regularly released by the Elegant Themes team, and are announced on the Elegant Themes blog. Furthermore, instead of using generic stock photographs and graphics, this expanding library of page layouts and website demos includes original photos and illustrations created by the Elegant Themes designers.

You’re free to use these open source photos, illustrations, and other content on the websites you create using Divi, including commercial projects, without any licensing restrictions.

Design Agency Homepage

Another of the Divi website packs that can be imported into your WordPress dashboard.

One valid criticism of Divi in the past was that, unlike Avada and some other popular multipurpose WordPress themes, Divi didn’t include any complete website demos — instead, it just provided individual page templates. The Elegant Themes team have fully rectified this issue, and Divi users now have access to some of the highest quality website demos available today — with more being added all the time.

Divi Leads Split Testing Tool

A new feature that was added in version 2.7 was the Divi Leads split testing tool. This powerful optimization tool makes it very easy to create multiple variations of your page elements — such as buttons, images, or call-to-actions — and then display them to different segments of your audience. The purpose of this is to find out which version produces the best results.

Divi vs Avada Divi Leads A/B Testing

Divi Leads is a split testing tool to help optimize your website designs.

Split testing is vital for any website that’s been built with a specific goal in mind. Thanks to Divi Leads, the whole process of optimizing your website for higher goal conversion rates is now very straightforward.

Divi Leads Split Test Results

Divi Leads’ A/B testing functionality aims to remove the guesswork from website optimization.

Clicking on an element in your Divi Builder layout gives you the option to create one or more variations of that element. You can define your goal, then sit back and wait for the results to come in.

Theme Options

Through the Divi theme options panel, you can make a wide range of changes to your website. This covers social media integration, the number of posts to display at a time (and how to present them), navigation and menu settings, and advertisement management.

Divi Theme Options Control Panel

You can customize the global settings for your website through the Divi Theme Options panel.

However, when it comes to really personalizing how your website looks, most of the relevant theme options are found through the intuitive WordPress Customizer tool.

Through this interface, you can customize the layout settings, typography choices, header properties, footer elements, button styles, color schemes, and much more.

Divi Theme Customizer

Support for the WordPress Customizer gives you even more control over the appearance of your website when using Divi.

Again, as this all takes places through the Customizer, you get a live preview of your changes as you make them.

Portability between Sites

Another area where Divi shines is its portability — i.e., the ease with which you can move your work, settings, layouts, and other assets between Divi-powered websites.

If you’re a web designer creating sites for clients, or you have multiple WordPress websites of your own, this’ll likely be a huge draw — potentially saving you a fair amount of time and effort by enabling you to quickly import and export content between projects.

Divi Pricing Information

To access Divi, you’ll need to join the Elegant Themes club and shell out $89 for one year of access to all of their themes (including the impressive Extra theme, which is well worth checking out if you aren’t already familiar with it) and their plugins.

You also have the option of paying a one-time fee of $249 for lifetime access to all of Elegant Themes’ plugins and themes, including current and future releases, as well as lifetime access to product updates and the support forums.

There’s a 30-day money-back guarantee in place, meaning you can try Divi and the other plugins and themes from Elegant Themes risk-free.

Divi Summary

In summary, Divi has a LOT to offer. If you aren’t a coder, but would still like full control over how your website looks and functions, Divi’s an excellent choice of theme.

Avada Overview

Becoming the number one bestselling WordPress theme on the mega-popular ThemeForest marketplace isn’t easy…

Avada vs Divi - Avada Main Website Demo

Avada is the number one best-seller on the ThemeForest marketplace.

…however, currently boasting well over a staggering 400,000 sales — twice that of its nearest competitor — Avada easily takes the top spot!

Key Features of Avada

Like Divi, Avada is a true multipurpose theme that can be used to create just about any type of website. Whether you need an online portfolio, a site for your offline business, or a busy content-rich news site, Avada aims to provide you with everything you could possibly need.

Prebuilt Demo Websites

One of the key reasons why Avada is suitable for almost any type of WordPress website is that you get access to a large selection of prebuilt demo websites that can be applied to your WordPress site in just a few clicks.

Avada Theme Website Demos

The Avada website demos are varied and well designed.

Like Divi and its library of website layout packs, Avada lets you quickly import an entire demo website, and, after that, all that’s left to do is to add your own content. If one of the demo versions matches up with your project, then the speed with which you can get your website online will likely be very appealing.

With the release of version five of Avada, there are now 41 website demos to choose from. These include agency, photography, gym, café, hotel, architecture, travel, lifestyle, fashion and multiple online shop website demos.

Avada Website Demo Import Tool

You can preview the Avada demos from inside your WordPress dashboard, then import your favorite design in just a few clicks.

The import process works very well, and you really can get the foundation for your new website up and running in next to no time at all.

Fusion Builder

To help you to edit any of the included demos and layouts — or create your own from scratch — Avada features the Fusion Builder: A custom drag-and-drop page builder tool for WordPress.

Avada Fusion Page Builder

Unlike Divi, Avada only features a back-end page builder tool.

While Divi has been upgraded to include a front-end WYSIWYG visual editor, work done using the Fusion Builder takes place on the back-end of your website, in the WordPress dashboard.

While this approach does work, it’s less intuitive and user-friendly than the new front-end Divi Builder tool. When creating your custom page designs with the Fusion Builder, you can design layouts of rows and columns, and then insert any of the Builder Elements.

Avada Page Elements

Avada and Divi include many of the same elements, but Avada has a few more than Divi.

Avada now has 51 elements, just edging ahead of Divi and its 46 content modules, allowing you to add buttons, pricing tables, sliders, testimonials, and products from your online store to your custom layouts.

Example of the Avada Pricing Table Element

An example of the customizable Avada Pricing Table element.

Prebuilt Page Layouts

The Fusion Builder comes with a good selection of prebuilt templates, and you can either use them as they are or edit them through the drag-and-drop interface. Once you’ve decided which demo you’d like to import a layout from, you can choose a template from the available options. As mentioned, you can also import an entire website demo in one go.

Avada Page Template Library

The individual page templates that make up the Avada demos can be imported into your site, one by one.

With Fusion Builder, you’re also free to save your own custom layouts to reuse within your website.

Fusion Shortcodes

Many of the elements that can be inserted into your Fusion Builder layouts are also available when using the standard WordPress post and page editors. This is thanks to the handy Avada shortcode (What are Shortcodes?) library.

Avada Button Shortcodes

The Avada Fusion Builder shortcodes make it easy to insert a range of elements, including buttons, into your WordPress posts and pages.

With the Fusion Shortcodes feature of Avada, you can select an element you’d like to add to your content, and then customize how it will look and function. Some of the shortcode options include customizable alerts, buttons, countdown timers, maps, recent post lists, videos and much more.

Theme Options

Through the Avada theme options control panel, you can modify almost every aspect of your website. This includes changing the layout, customizing the menu sizing, choosing a color scheme, selecting a header layout — and a whole lot more.

Avada Theme Options Control Panel

If you choose Avada, almost all aspects of your website can be customized through the control panel.

A few of these settings can also be configured through the WordPress Customizer interface, which gives you a helpful live preview of your changes as you make them (as opposed to having to switch windows to see what impact your choices are having).

Avada WordPress Customizer Theme Options

You can personalize some aspects of your website through the WordPress Customizer.

However, only a small number of site settings can be found in the Customizer, making the back-end theme options panel the place where most of your changes will be made.

Again, as with Divi, the goal is to empower non-coders to be able to build the website they’ve always wanted — all through a series of visual customization tools and settings. However, if your requirements are more exacting, you still have the option of adding your own custom CSS through the theme options panel.

Avada Pricing Information

Avada is available from the ThemeForest marketplace for $60 — which includes six months of support from ThemeFusion, the theme developers. This support period can be extended to 12 months by paying an extra $18, and, what’s more, lifetime theme updates are included with every purchase!

Note: For an even more in-depth look at this theme, check out our hands-on Avada WordPress theme review.

Divi vs Avada: Core Features Compared

As you can see, at least on paper, both Divi and Avada share a similar set of features. Both themes offer an impressive number of pre-made page layouts, both are equipped with custom-built drag-and-drop page builders, and both offer plenty of customization options for non-coders.

However, as is usually the case, the devil is in the detail, so, to help you to decide whether Avada or Divi is the best option for your site, let’s look at how their features compare.

Overall Appearance

Both themes look great: Divi’s predefined layouts and website packs are of a very high standard, while Avada’s prebuilt demo websites are also very professional looking.

Divi Coffee Shop Website Demo

If you want to create a website for a coffee shop, Divi has a layout pack that’s ready to go.

Divi now has more prebuilt content than Avada, including the 48 website layout packs that bring the template count to 373. However, Avada isn’t far behind, with 41 website demos and more than 255 page layouts. Also, with either theme, thanks to the easy-to-use drag-and-drop page builders, you’re not limited to just the prebuilt options.

Avada Cafe Website Demo

Avada also has a prebuilt demo for creating cafe websites with WordPress.

When it comes to deciding which theme has the best design, it’s really up to you to explore the different layouts and demos to find out which ones are the most appealing and suitable for your project.

Page Builders

Both themes allow you to create custom layouts for your posts and pages through a back-end drag-and-drop interface. By using sections, rows and columns, you can build custom layouts and then insert the available elements.

However, after a recent update, Divi now includes a page builder with a WYSIWYG visual editor alongside the original back-end version. This really elevates the Divi Builder above the Fusion Builder tool found in Avada. Thanks to features such as an in-line text editor, a wireframe mode, and the Divi Leads A/B testing tool — as well as front-end editing that lets you work on a version of your page that looks a lot like what you can expect from the published result — the Divi Builder should speed up your workflow and increase your output.

Divi Wireframe View

Switching to the Divi Builder wireframe view makes it easier to navigate a page layout.

With Divi, you also have the option of using the selective sync feature to only apply certain changes to all instances of a module. This could mean only applying the custom CSS and advanced design setting changes, leaving the other properties of the module intact. Thanks to this, you have a lot of control over how your library of custom modules is used throughout your site.

The Fusion Builder is fine for creating custom page layouts in WordPress — however, the new-and-improved Divi Builder includes many more advanced tools and features that’ll appeal to those who really want to build custom layouts for their website, as well as speed up their workflow and become more efficient.

Prebuilt Layouts and Demos

Both themes give you access to a large amount of prebuilt content, including full website demos and individual page templates. The newer Divi website packs, which are now being regularly released by the Elegant Themes team, have been designed to an especially high standard. However, that’s not to say the Avada website demos are lacking in design appeal.

The fact that both themes include drag-and-drop editors for customizing the prebuilt content means that, whatever type of website you want to create, you should be able to get the job done with Divi or Avada.

When it comes to deciding whether Avada or Divi has the best prebuilt content, it really depends on your personal tastes and the requirements of your website.

Customization Options

With the ability to modify the library of page elements through the intuitive WordPress Customizer tool (as well as many other aspects of your website), Divi offers unrivaled personalization options.

That doesn’t mean Avada is lacking, but, as the Avada theme options are slightly more limited, Divi does give you more control over the appearance of your site — while also giving you a live preview of your changes as you make them.

Other Notable Differences

Another main difference between Divi and Avada is the Divi Leads split testing tool. If you want to optimize your website for better results, whether that’s more sales, higher page views, or some other goal, the Divi Leads tool gives you a quick and easy way to run A/B tests on your design and content choices.

Avada includes two premium WordPress plugins: Slider Revolution and LayerSlider. Divi does include a few different slider modules, but they can’t compete with the power of these two slideshow plugins. So, if the idea of publishing advanced animated slideshows on your website appeals to you, Avada has everything you’ll need.

Best Value

With Divi available for $89 and Avada for $60, both options represent great value for money. However, for $89 you not only get access to Divi, but also to the other 86 WordPress templates from Elegant Themes, as well as their six plugins.

Final Thoughts

Unfortunately, it’s impossible to say which of these two themes is actually the best — Sorry! Both are high-quality products that’ll appeal to those who want the freedom to create any kind of website they like while enjoying a vast selection of professional prebuilt demos and layouts.

The Divi Leads split testing tool is an appealing feature, of course, as nearly all websites have been built with some sort of goal in mind — whether that’s more sales or simply more page views. That said, it’s also worth remembering there are plenty of great split testing WordPress plugins available, so choosing Avada needn’t mean saying no to conversion rate optimization.

Both Divi and Avada are solid themes, and deciding which is the best for your project will likely come down to which of these two incredible themes offers the features and prebuilt content you require.

Already using either (or both) Divi or Avada? Thoughts?

By Joe Fylan

Joe is an experienced WordPress user who enjoys sharing the tips and knowledge he's picked up from using this fantastic platform for many years. You can find out more about Joe on his website.
Comments (policy)
  1. RDodds says:

    Great in-depth comparison and overview. I must say that I absolutely love Divi. I have found that I can make almost any site that I need using it. There is a pretty big following of people for it too so there is tons of hacks and tricks that take it to the next level. I have not had that much experience with Avada but I have heard good things about it.

  2. Jorge Garcia says:

    First of all, I would like to thank you for this review/comparison. I am always looking for comparison reviews for either plugins or Frameworks for WordPress. Although I really like the way the Genesis Framework works, it is difficult for a designer to develop/build their own custom theme. As much as I tried using the Genesis Framework I found myself looking for other options that would make my life easier even it the other Frameworks weren’t as fast as Genesis. I found Avada to be very customizable and pretty much lets you create any type of layout that you wish to create. I did however find that the builder was very slow and doesn’t work as good as the Divi Builder. I have to say that Avada has more animations and options out of the two, but really like the way Divi works. If you want more animations and customization then I would go with Avada, it just has a lot more flexibility. If you want a Framework/Theme that has a well developed builder and settings that work well, then I would go with Divi.

  3. Bradley says:

    Excellent and in-depth comparison! I’ve used Avada on a dozen or so sites and Divi on just a few. I’m trying to like Divi (http://www.likoma.com/i-like-divi/) but am struggling with its lack of a few features (my main gripe are more archive layout options). I’m about to build a new site and going to give Divi another try as I’ve been fans of Elegant Themes and Nick Roach since the beginning. Again, great job!

    • James says:

      I agree with you. I started with AVADA then went to DIVI because of the unlimited usage, and I would say DIVI is easier to learn.

      The demo sites of AVADA are really superb! -No question.

  4. jameskatt says:

    Of concern about AVADA is where is the support? DIVI can get you a lifetime of updates and support. So I am concerned about staying compatible with WordPress updates years down the line.

    • Russ Tanner says:

      While Elegant Themes provides “support,” it comes in the form of submitting questions to a forum. And I’m lucky to get a response within 24 hours. It’s kind of a joke. I have a developer license and response time is no better than when I was a basic subscriber. With that said, Divi is an awesome theme. I’ve used Avada. But I find that Divi is easier to use. They are constantly making improvements.

  5. Charles Harwood says:

    Great article overall, however I’m surprised there was no comparison included for page speed / bloat issues. Sure these themes can both allow you to build pretty much any website you can think of, but at what cost? Which one has the better codebase that doesn’t cause major speed issues from line upon line of unnecessary markup?

    • hanasazi says:

      too would be very happy to read an in-depth comparison of the code features – which is better for SEO, security, code bloat, etc. It’s hard to find an objective comparison written in a similar way as this article was.

  6. Howard says:

    Fine, interesting review. Does avada have Adsense or ad optimization? Is one of them a bit easier to get around without compromising blog integrity (first WP venture for me)

  7. Rochelle Parry says:

    If this article was updated 3/2017, why is it still showing the old fusion builder version of Avada? The newer one is vastly improved. My only gripes with Avada are css load order (I use a plugin to change it), and they don’t have a developer license for multiple site usage.

  8. ApplicationError says:

    This is a good review. I use Avada on a couple of sites, but Avada really requires customization and cleanup to make it perform. The Avada support isn’t the best. They come off as defensive and confrontational. I think it could be a matter of size, they got big and now respecting customers and trying to genuinely help a customer isn’t as important. If you are technical, don’t need support, I’d recommend Avada, otherwise – stay away.

  9. squared says:

    I worked a lot with both themes and i dont think you can even compare them.
    Avada beats DIVI all the way.

    Divi might be a good choice if you dont want to customize anything.

    • hanasazi says:

      I’ve worked with both too, and find Divi easy to customize myself. Where Avada scores higher with me is the clean button styles and the beautiful custom Google maps. You can certainly build a beautiful. clean design using them, but those features lose their significance when it comes to the code bloat and better security in the coding for Divi. I guess it just depends on your personal preference.

  10. zambala says:

    What CSS frameworks are they based on?

    Most WordPress frameworks are created using Bootstap – Because it’s easier – but Foundation is clearly the superior css framework if you can get past the commitment it takes to master it.

  11. Richard says:

    After looking at various options to update my existing and tired WP website I went for Divi. (And used iframe and another site location for certain existing customised elements I wanted to keep untouched – which may change in time)
    I’m semi-technical and never really liked wordpress too well because I only want to use it once every two or three years and have always forgotten everything I might have learnt last time.
    Divi is an easy learning curve – [I can even understand SOME (not all!) of the CSS!].
    A cross between drag and drop and back-end editing which actually works pretty well for someone like me. I’m also very happy with the results.
    Fine-tuning layouts stills feels like pulling teeth, but I’m probably not utilising the most efficient method [ie: dashboard->divi builder->edit module->save-> update page-> view in new tab ] takes a long time to see what the changes have been if fine adjustments are being made.
    However my real reason for writing this post is that I am still reeling from my astonishment at the level of customer support. Very rare today to get such attention, not always instant, but always timely. Hope I’m not ‘speaking’ too quickly but this alone makes this product highly recommendable and is without doubt what I would be suggesting to any of my friends if they were to ask.

  12. Bought Avada plugin recently, only issue I am having is the Fusion recent-posts thumbnails are the slowest loading portion of a site, no way to Lazy Load them or optimize load times.

  13. snake says:

    I have never used Avada, but I have built 3 websites now using DIVI. It is easy to learn, but there are a few areas that need improvement. My own website is built with TheFox, so this is my point of comparison. Overall I would say TheFox is better, the modules are significantly more powerful and better looking with more customization options.
    What I don’t like about DIVI so far.

    1. Header style is not very flexible, pretty much every site has to look the same and has to have a tiny logo.
    2. Theme customisation options are sporadically in 2 different places.
    3. Testimonials module is pretty rubbish. Each testimonial has to be added one at a time on each page. If you want them to appear on multiple pages, you have to create them multiple times. If you want to edit them, you have to edit them multiple times. Really you should be able to just add them once and them display them wherever you like, which is how it works in other themes and plugins I have used. There is not even any option to have them in a slider or rotating etc. TheFox is much better.
    4. Pricing Tables are awful, very basic indeed, barely any options. I had to use a separate plugin for this.
    5. No icon/feature box module. I really couldn’t believe this, since it is such a standard feature of any website. The closest thing is the BLURB module which again is very basic.
    6. TABS and Accordions are also very basic, you cannot put other modules inside them, which is very limiting.

  14. Anthony Alan Garcia says:

    I’ve used both Avada and Divi, as far as EASY customization goes, Avada wins hands down. With Divi, you’d have to use CSS, or in some cases, dive into the code; like adding more social icons – this feature should be native in Divi but it’s not.

  15. Darrel Allam says:

    Nice article, very measured. I like many others here have used both themes. Eventually I have settled on Divi and purchased a one-time licence which means I can use on unlimited websites and have no recurring costs. I generally found the load response times were quicker on the Divi sites. For users that are not familiar with CSS I think Divi does have some short-comings. I generally have to construct a child theme containing a lengthy CSS file. Both Divi and Avada are fantastic themes and either of them can cut design and development time significantly.

  16. Justin Kime says:

    Bob, I think your last point hasn’t been stressed enough. If you’re really comparing the cost of the two, Divi is much, much cheaper if you look at the licensing of Avada. The $60 purchase of Avada can only be used on one website that you don’t charge a client for. If you’re charging the client, the price of the license for one single use jumps to $2950!

    Divi on the other hand for lifetime access and unlimited use is only $250. Price wise for a freelancer, this makes using Divi a no brainer.

    • Ballor says:

      Justin, but who charge the client for the theme? That are just resellers / white labeling.. Mainly webdevelopers charge the client for the work (time) they spent to create the website in the desire of the client with the Avada ‘framework’ and not for theme itself.

  17. Leha Carpenter says:

    This is a great review and I plan to show it to future clients who are on the fence.

    That said, I would love to see a comparison of the two themes in the area of timely and backward-compatible updates, and of functional integration with core plugins and plugin suites (Gravity, Woo, Zapify, etc.).

    Overall, I am super glad I chose to purchase the Divi lifetime license out the gate. Divi does everything, and you can pay once, use it over and over, and always get support and updates. Definitely the better choice for developers, and for their clients who benefit from not having to buy a license of their own in order to get and use the theme. I also don’t mind coding customizations nearly as much as I would mind getting stuck in a design corner, or worse, on an old version of the theme.

    Finally, the licensing for Avata encourages certain developers adding illegal copies of the theme to their clients’ sites (with no license code), which is a nightmare for the next developer who comes along and has to bear the bad news to a client with an old, unsupported theme. I know this from multiple experiences. :/

  18. Elsie Brown says:

    I’ve worked a lot with Avada for my clients and I’m not too enthused. It’s a good basic theme and really easy to use the page builder. However I’ve had trouble changing very simple aspects, such as making the text move to the right on the slider. In avada there are so many little controls for everything that you can’t find the thing you need. It’s also difficult to figure out how to make pages 100% width though it is possible. Themeforest support is so-so. They usually come back with some sort of generic answer I could’ve googled myself.

  19. I think it’s important to note that the Divi builder is $89 per year while Avada is $60 and updates are perpetual. No annual subscription unless you want to extend support. I’ve been using Avada for nearly five years (I think) and I really love it.

    What I think you’re missing is the way one or the other effects your load times. I know Avada (or any page builder for that matter) can create some issues. While I haven’t noticed anything glaring at me yet, you do have to be sure you’re running with sufficient hosting.

    What I would LOVE is if Avada had the front end editor like Divi. But then, my clients might not need me as often!

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