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Why Is WordPress So Popular? (YouTube Video)

If you’re looking to start a new website, one of the first tools you’ll hear of is WordPress — it simply dominates the website-creating-software market, now powering a staggering 28% of the web!

Why is WordPress so incredibly popular?

To find out, take a look at our latest video over on our still-pretty-fresh YouTube channel.

Check out:

— (Note: Video credits to Topher DeRosia — creator of HeroPress.)

Video Transcript

Hi! This is Topher with WinningWP. In this video, we’re going to answer the question: Why is WordPress So Popular? That’s a pretty common question, actually, because WordPress IS very popular. It seems to be everywhere! So let’s take a look at why…

Ease of Use

One reason is that WordPress is free to obtain and use. You can simply go to and click the blue button to download — then you have it! This makes for a very low barrier to entry, makes it very easy to try, and, if it’s not for you, you’re not really out anything. But the fact of the matter is that it is the right tool for most people, and that’s why people keep using it.

Another reason is that you don’t need to be a developer to create a stunning website. The Greenwich library website is beautiful, it’s easy to use, and it has all the information that library patrons need.

WordPress is also extremely powerful and flexible — it’s not just a blog. If we click on Library Card, you can see that WordPress has the ability to make pages, and frequently asked questions, and all sorts of different things.

Widely Used

Another reason that it’s popular is that it powers more than 28% of the web. Now, that may sound a little bit like defining the word with the word, but WordPress’ own popularity drives its own popularity: People like to use what other people are using; something that’s been proven; something that’s known to be good, and, if 28% of the web uses it, it’s got to be pretty good.


Another reason is that there are plenty of free resources. If we go to the website, and we look at the themes directory, there’s a menu item in the nav for themes. Now, there are only 15 featured themes, but, if we click latest, we’ll see that there are nearly 5,000 themes — all available for use.

Another great thing is that there are commercial themes. Now, each of these icons belongs to a company that sells themes — but what they’re actually selling is support. When you buy a theme from one of these companies and you get stuck, you can get a hold of somebody and ask questions, and they’ll help you. They WANT to help you, and that can be very, very useful.


So, let’s review. Why is WordPress So Popular? It’s free to obtain and use, and that makes it very accessible; very easy to try. Also, you don’t need to be a coder to make a stunning website — you can make something very, very attractive and useful without knowing anything more than how to type and use a mouse. It’s also extremely powerful and flexible. You can make WordPress be more than a blog, and be more than a simple site. And, as strange as it sounds, WordPress is also popular because it’s so popular. With 28% of the web using it, people are more likely to assume that it just works. Everybody’s using it, it must work well! There are also plenty of free resources, like this video for example, but also software. And, if you get stuck, it’s possible to pay for support and get some good help.

If you’d like to learn more about WordPress check out

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Did we miss anything? Any other reasons why WordPress is so popular?

By WinningWP Editorial

Run by Brin Wilson, WinningWP is an award-winning resource for people who use – you guessed it – WordPress. Follow along on Twitter and/or Facebook.
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