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What is WordPress – And What is it For? – A Simple Video Explanation (YouTube Video)

When it comes to the world of creating and managing websites, WordPress is by far the most popular — and arguably most capable — tool for the job. But what actually is WordPress? What is it used for, and what can it really do?

To answer these questions — and more — check out our latest video explanation over on our YouTube channel.

Take a look:

— (Note: Video credits to Topher DeRosia — creator of HeroPress.)

Video Transcript

Hi, this is Topher with WinningWP! I’ve been using WordPress for quite a while now, and so I regularly get the questions: ‘What is WordPress and what is it for?’ So let’s answer those questions.

What is WordPress?

At its most simple, WordPress is a piece of software for making websites. But, despite the fact that it’s simply a piece of software, it’s actually a remarkable piece of software! WordPress is written collaboratively by thousands of people around the globe, and they’re all volunteers. That’s a remarkable feat — all of those people working together in concert to move something in the same direction. I’ve been a part of that group and it’s pretty amazing. It’s also completely free.

If we take a look at the website, in the top right is a button that says ‘Download WordPress’. And on this page, there’s a button that lets you download the latest version — and you can always get it here. But, even more importantly than not costing money, the licensing for WordPress is such that everyone owns it and no one owns it. Anyone who wants to can use it for anything they want. There are no limitations, with the exception that if you change it you must release your changes to everyone else, so that everyone can benefit from what you do.

What Is WordPress For?

It was written first for blogging. ‘Blog’ is short for ‘web log’, and the log is like a journal — so it’s like a journal on the web. Because of that, WordPress is really excellent for blogging.

A pretty normal blog has a title, a post, a sidebar, it has categories, archives, tweets, etc. There are some comments at the bottom; a very normal blog.

Matt Mullenweg — one of the co-inventors of WordPress — has a blog that’s also pretty normal. Titles, pictures, posts, etc.

But one of the interesting things about WordPress is that it’s grown — and it’s now flexible enough to build any kind of website.

The Ottawa Citizen is a newspaper for the capital of Canada. Its site gets an enormous amount of traffic, and has lots and lots of content.

Another great example is Yes, that’s Vogue magazine — and they use WordPress.

But even beyond normal websites with content, WordPress is also great at ecommerce. WooCommerce is a plugin [see: for more info] for WordPress that drives almost 30% of all ecommerce on the entire web: Including these sites. WordPress also excels at membership sites, where you pay to access certain kinds of content, such as music and themes, and educational material.

One last example: A website that’s an online community, like Facebook, but for recipes. You can see the featured members, how long they’ve been there, how many recipes they’ve contributed, and so on.

So, if you’re interested in an online community like Facebook, but a little more private, WordPress can do that for you. It’s also flexible enough to power mobile apps. More and more people are using their phones to access the internet, and to use native apps for their phones — and WordPress can help drive those apps as well.

In the end, WordPress is a flexible enough tool that it can be used to build just about anything you can imagine! If you’re interested in learning more about WordPress, be sure to check out

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All clear on what WordPress is? Questions? Thoughts?

By WinningWP Editorial

Run by Brin Wilson, WinningWP is an award-winning resource for people who use – you guessed it – WordPress. Follow along on Twitter and/or Facebook.
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