Themify Review – A Diverse, Versatile and Highly-Capable WordPress Theme Shop

WordPress Deals

Looking for that perfect WordPress theme? It’s easy to get lost, I know, but choosing the right theme can make or break your site’s chances of success — so it’s not a decision you’ll want to take lightly.

The problem: With so many thousands of themes out there, it’s difficult to settle on just one. I’ve lost countless hours to analysis paralysis while theme hunting.

If you’re struggling to find a theme, this post may have come at just the right time, as I’m going to introduce you to one of the more popular places to buy WordPress themes: Themify.

Throughout this post, I’m going to be covering all of the important Themify information, including pricing, theme features, plugins and support quality.

Let’s dive in.

What Is Themify?

Themify was launched in 2010 by cofounders Nick La (whose original claim to fame was as founder of the insanely successful Web Designer Wall website) and Darcy Clarke. Very few WordPress businesses can claim to be in their tenth year, making Themify one of the oldest and most respected theme sellers in the WordPress world.

The goal for Themify was simple: To develop beautiful WordPress themes and powerful plugins. Its collection of themes and plugins can be bought individually, meaning Themify can sit comfortably under the umbrella of a WordPress theme shop.

However, Themify primarily operates as a WordPress club, meaning you can pay one flat fee for access to all of its themes and plugins — a popular way for people who run multiple websites to purchase WordPress products.

Themify homepage

WordPress clubs, such as Themify, are popular for plenty of reasons. If you’re a site-building professional, you get to offer your clients a wide range of options; if you’re a hobbyist site builder, you can try out your website in a number of guises before settling on a favorite.

For those looking to try Themify before signing up, it also offers a small collection of free themes and plugins on the official repository.


Let’s start by discussing the price of the products.

To keep things simple, Themify offers flat pricing of $59 on individual themes or $69 for the theme & Photoshop files. You can also get 50% off your theme purchase if you switch from another theme to Themify — here are the details on that offer.

Because some plugins are more complex than others, more price variation is to be expected, with Themify’s plugin offerings costing between $19 and $49 each. Many of Themify’s plugins have multiple ‘add-ons’, but Themify gives you access to all add-ons if you purchase the premium version — that is, Themify doesn’t sell individual add-ons anymore.

These are relatively standard prices in the WordPress world — neither cheap nor overly expensive. Take a look at the major WordPress marketplaces and you’ll see products priced in the same ballpark.

However, if you’re prepared to part with slightly more money, you can get far more bang for your buck. The Themify Master Club gives you access to all Themify’s themes, plugins, add-ons and Photoshop files for one low price.

The Master Club offers two pricing plans — both of which get you access to everything:

  • Master Club : $89, access to all products with one year of support and updates. You’ll need to renew to continue to have access after the first year, but you get a 30% discount on renewals.
  • Lifetime Club: $249, access to all products with lifetime support and updates.

Themify Master Club pricing

Both plans let you use all of the themes and plugins on unlimited sites, which offers especially great value for agencies or anyone else who builds a lot of WordPress sites.


Now, it’s time to turn our attention to the themes.

As each theme costs $59, by far the most cost-effective purchase method is the Master Club, which gets you access to all themes for just $89 a year — working out to about $2 per theme (plus you get all of the plugins, too).

Theme Features

Although most themes come with a unique set of functionalities, there’s also a universal set of features underlying every Themify theme, known as the Themify Framework.

Themify themes ship with several useful features, starting with demo import. If you’ve selected a theme based on the qualities of the demo, you’ll be pleased to know you can have your website looking identical to that demo in seconds.

On top of this, Themify supports extensive customization. Perhaps most notably, this includes access to the Themify Builder. We’re going to pass over this for now, as the Builder is available as a standalone plugin too, so we’ll be covering it in more detail later. Customization is controlled via a dedicated styling panel, letting you swap colors, fonts and icons at the click of a button.

Themify themes are also known for their superb collection of built-in shortcodes, making it super-easy to add cool content to your site. The Themify shortcodes are also available as a free plugin, giving you the opportunity to use them on non-Themify websites.

In addition to shortcodes, all themes are compatible with the blocks in the new WordPress editor.

Finally, to ensure your website is as usable as possible, Themify guarantees full compatibility with WooCommerce, WPML and the latest version of the WordPress core.

These are a great set of features, giving you a really solid foundation when building your site.

Finding a Theme

Compared with some WordPress clubs, the Themify collection feels relatively small — consisting of 42 themes to date. However, the themes have distinct styles, look great and are built to high specifications.

Because of the smaller number, Themify doesn’t require extensive search functionality. The themes are listed in order of popularity, with a one-click demo available for each — so you don’t have to click through to the theme’s product page.

Themify theme listing page

Before you buy a theme, I strongly recommend you view the demo, because it will give you an idea of how your site’s layout and aesthetics will look — plus some idea of the functionality available to you (it’s basically try before you buy).

If you need some help narrowing down your search, Themify has also included several categories to the right of the page, including options for eCommerce, corporate, magazine, portfolio and restaurant themes. If you know what type of theme you’re looking for, these can help you to narrow your search to just a handful.

Before buying a theme, it’s also worth clicking through to its product page. Themify has made these very useful, providing loads of information about each theme’s features.

Most Popular Themes

Want to see how a Themify theme looks? No problem. In this section, I’m going to run through five of the most popular.

1. Ultra

Themify Ultra WordPress theme

Ultra is Themify’s multipurpose, all-rounder theme. Its flexibility means it can be used to build any type of website in any niche — as demonstrated by the 26-plus pre-built demo websites. The theme relies heavily on the Builder, and comes packed with customization options — from layouts and colors to fonts. If you’re looking for the most versatile theme in the Themify catalog, this is it.

Price: $59 | Live Demo | Full Details

2. Shoppe

Themify Shoppe WordPress theme

Shoppe is a multipurpose WooCommerce theme that you can use to create any type of eCommerce store. It comes with a bunch of helpful built-in eCommerce features, such as an Ajax shopping cart, wishlists, product quick view, Ajax quick search and product image zoom.

It also offers eight-plus pre-built ‘skins’ that you can use for different eCommerce niches. And, like other Themify themes, you can customize all of that content using the Themify Builder.

Price: $59 | Live Demo | Full Details

3. Landing

Themify Landing WordPress theme

As the name implies, Landing is a dedicated landing page theme (one we took an in-depth look at when it came out in a previous post). As such, the layout is relatively simple, because the aim is to collect as many email addresses as possible — or whatever goal you’re targeting. The theme comes with five header options, giving you the opportunity to craft your perfect landing page. It also supports more than 25 templates, giving you a range of starting points you can use for inspiration.

Price: $59 | Live Demo | Full Details

4. Parallax

Themify Parallax WordPress theme

Parallax is a one-page WordPress theme that uses a neat parallax scrolling effect as visitors scroll down the page. It makes a great option for a portfolio or corporate website, although you can use Parallax for other applications, too. To support those uses, it comes with dedicated post types for portfolio items and team members.

Price: $59 | Live Demo | Full Details

5. Split

Themify Split WordPress theme

Another beautiful theme from Themify, Split gets its name from the eye-catching ‘splitting’ animations you can see when scrolling down the page. The split effect also makes it an effective way of displaying comparisons side by side. The theme supports a Pinterest-style portfolio, too, with useful filter functionality to help visitors find the content they want.

Price: $59 | Live Demo | Full Details

Themify Plugins

Themify also stocks an expanding collection of premium plugins and add-ons. Currently, Themify has 12 plugins (some are free) and 30-plus add-ons, which gives you a lot of value if you purchase the Master Club.

Themify Builder

Themify Builder page builder plugin

The Themify Builder is probably Themify’s most well-known plugin. It comes bundled with every Themify theme, and you can use the standalone plugin version with non-Themify themes, too.

The core Themify Builder plugin is available for free at For more functionality, you can purchase a bundle of 25-plus add-ons for just $39 (or get all of the add-ons as part of the Master Club).

A powerful page builder plugin, the Themify Builder gives you the opportunity to flex your creative muscles, designing beautiful, custom layouts for your pages. To aid your creativity, Themify Builder allows you to build your custom designs using either the front or back end. The front-end building function, in particular, gives you a full preview of how your modules slot together on a live version of your site.

And, talking of modules, the Themify Builder comes loaded with options and functionalities. This includes maps, galleries, call-to-action buttons and sliders — meaning you can uninstall several surplus-to-requirement plugins. There are also near-unlimited customization options, plus more than 60 stylish animations you can apply to individual modules.

In addition to these core modules, Themify has released 25 Builder extensions to date. These include:

  • Image Pro — add filters, overlays and animations to your images.
  • Pricing Table.
  • Bar Chart.
  • Content Restriction — essentially turn your website into a membership site.
  • WooCommerce — display WooCommerce products anywhere on your website.
  • Progress Bars.
  • Timelines.
  • Maps Pro — add multiple markers and custom icons.
  • Slider Pro — create gorgeous sliders.
  • A/B Images — place before/after images side by side, with a dynamic slider for easy comparison.

Note: All Themify WordPress themes include the Themify Builder functionality. The plugin was released as a standalone, so you could use the Themify Builder with a non-Themify theme.

Builder Pro

Builder Pro WordPress theme builder

Builder Pro is the newest plugin release from Themify. It takes the same visual, drag-and-drop concept of the Themify Builder, but lets you apply it to your entire theme.

That is, you can use visual, drag-and-drop design to create 100% of your WordPress website, including your site’s:

  • header
  • footer
  • post and page templates
  • archive templates
  • WooCommerce product and shop pages
  • search results pages
  • …everything.

You can use display conditions to control where those different templates show up. For example, you can use one header for your blog posts and another header for your WooCommerce products. This helps you to optimize your site no matter what content you’re displaying.

Another powerful feature is the ability to insert dynamic content into your designs. For example, if you’ve created custom fields with ACF or Pods, you can dynamically insert data from those fields into your templates.

And, if you don’t want to build everything from scratch, Builder Pro also ships with plenty of pre-designed themes and templates.

At the time of writing, Builder Pro was brand new and, as such, the Themify team was giving it away for free. However, that’s a limited time deal, so by the time you read this post, there’s a chance you’ll need to pay.

Builder Pro is the spiritual successor to Themify’s older Themify Flow project, which Themify discontinued in 2017.

Post Type Builder

Themify Post Type Builder plugin

The Post Type Builder plugin helps you to create custom post types and taxonomies, as well as templates for those custom content types. This is really helpful because, while it’s easy enough to create custom post types, it’s a lot harder to style that content on the front-end.

Post Type Builder makes it simple, though, with an easy drag-and-drop interface to include dynamic content.

There are also five add-ons to give more flexibility.

  • Extra Fields — lets you create eight additional types of inputs field, including sliders, galleries and maps.
  • Submissions — users can add and edit custom post types from the front end. This extension is particularly useful for directories, and the site owner can even charge a fixed fee for submissions.
  • Map View — dynamically display posts on a map.
  • Search — create advanced search forms for custom post types.
  • Relation — link two post types together. For example, linking a ‘book’ post type with an ‘author’ post type.

Obviously, Post Type Builder has some overlap with the Builder Pro plugin above, so you’ll want to choose the plugin that best meets your needs — you probably don’t want to use both.

WooCommerce Shopdock

This one is actually a really cool plugin for WooCommerce users, adding an AJAX shopping cart to your store. This means shoppers can add items to their cart without having to reload the page — a real timesaver.

Cart items are displayed in a fully customizable checkout section that floats at the bottom of the page.

It costs just $19 if you want to purchase it by itself.


The Tiles plugin lets you build Windows 8-inspired tiled grids for your WordPress website. You can add any type of media to your tiles, including images, galleries and videos. The plugin also comes with support for map, text and button tiles.

You can set custom dimensions and colors for your tiles, which are configurable using an intuitive drag-and-drop interface. The coolest features, in my opinion, are the gorgeous flip animations — check them out on the official demo. They give your website a really fun, dynamic and unique feel.

It costs $29. Or, there’s also a Tiles add-on for the Themify Builder that’s part of the Builder add-ons bundle.

And more…

On top of the above, Themify also offers a number of other cool and handy plugins. Have a quick look now, if you haven’t already.


Themify offers extensive documentation for all of its themes and plugins — there are hundreds of guides available, many of which include video to help you along. This documentation section should be the first port of call if you face any problems. There’s also an FAQ section that, although basic, should help inexperienced WordPress users to find their feet.

For the most part, though, support takes place in the Themify Forums. There are dedicated subforums for each individual theme and plugin, plus there are more general subforums.

Themify support forums

Forums are advantageous as they create a public knowledge base that other members can learn from — and, from Themify’s perspective, it doesn’t have to answer the same questions repeatedly. Support staff respond quickly, and there are loads of threads to browse to see if your problem has been solved already.

There’s also email support, although this can actually take longer for you to receive a response — it makes sense for Themify to allocate its resources to the forums, for the reasons just outlined. Email support is primarily for pre-sales and billing-related queries.

The Free Collection

Despite being in the business of selling premium WordPress products, Themify has given a lot of awesome free stuff back to the WordPress community — which is possibly why it’s held in such high esteem. In this section, I’ll run through its four most popular free WordPress tools and plugins. Remember — the core Themify Builder plugin is also free.

Themify Portfolio Post

Themify Portfolio Post is Themify’s most popular free plugin, active on more than 50,000 sites, according to It helps you to display your portfolio items in a clean gallery layout, complete with more information about each project.

Themify WooCommerce Product Filter

WooCommerce Product Filter is another popular free offering from Themify. It helps you to add more detailed filters to your WooCommerce store that let shoppers filter by conditions such as:

  • price range
  • categories
  • attributes (colors, sizes, etc)
  • tags
  • …and more.

As shoppers change filters, they’ll get live search results. And, to help you to build your filter form, you get a really simple drag-and-drop interface.

Themify Popup

Themify Popup helps you to display all kinds of popups on your WordPress site. The neat thing about this free plugin, though, is that it’s fully integrated with the Themify Builder plugin.

So, to design your popups, you’ll be able to use the Builder’s visual, drag-and-drop interface.

You’ll then be able to target your popups to specific pages, user roles, times of day and more.

Themify Conditional Menus Plugin

Finally, we have the Conditional Menus plugin. As the name suggests, this allows you to use conditional logic to determine which of your custom-built menus is displayed on any given page. If you want to tailor your menus to fit the content displayed on the screen, this is the free plugin you need.

Final Thoughts

Overall, Themify offers everything you’d want from a WordPress club — its memberships are affordable, its selection impressive and its products high quality.

Although products are available to buy individually, if you’re prepared to part with just a bit more money Themify’s value increases enormously. For less than the price of a second theme, you can have access to the full collection of 42-plus premium themes and all of Themify’s plugins.

So, unless you’re interested in just a single theme or plugin, you should definitely go with the Master Club.

With themes built for a variety of purposes and near-endless customization tweaks, these Themify memberships are perfect for serial site builders and creative agencies alike.

Using Themify? Any favorite/recommended products? Thoughts?

By Colin Newcomer

Colin Newcomer is a freelance writer and long-time Internet marketer. He specializes in digital marketing and WordPress. He lives a life of danger, riding a scooter through the chaos of Hanoi.
Comments (policy)
  1. Nitin says:

    I used themify theme ultra in my blog for more than 2 years. I am using now Astra but looking to go back to the Ultra theme by themify.

  2. Atis Gailis says:

    I’ve used Themify for some 6 years now. Not everything goes flawless with their products. But. At the moment their plugins are my go-to tools and i build my websites with it as it is pretty powerful framework, and I’ve already learned how it works and got used to it and it is very good priced.

    What I like:
    – you can build full site with it, including footers, headers, 404 page, archive templates etc.
    – dynamic fields are powerful feature
    – good pricing – you get a full framework with plugins for one fixed payment. And you can use on as many client websites as you want. I’ve seen so many websites lately that stay not updated because licences for all the plugins and builder pile up so big that client does not want to pay them and leave site as is – in most cases – open to hacks.
    – by default speed of themes are really good: 85+ google score out of the box.
    – it has caching feature built-in
    – integrates with Woocommerce

    What I don’t like:
    – it has a learning curve (but I am pretty much over it already)
    – as it Tim mentioned – sometimes stuff doesn’t work as you want; then you tinker with CSS or go to support forum and get back CSS snippet.
    – some time on big framework updates websites code went a bit off and needed fixing. Haven’t noticed it for some last years, though.
    – it is not full WYSIWYG tool – settings open in a separate popup where you do enter your text and do configuration.
    – every feature is separate plugin; I don’t really get that – why couldn’t they put everything in one builder plugin? Now I end up with 10+ plugins just from Themify.

    So, to wrap up – Themify is not a perfect solution for everyone and every solution. It has significant learning curve. But it is powerful – especially if you need something beyond blog or simple website.
    Overall product I love more is ThriveThemes. But – it is small business oriented product, based around building landing pages, and only recently they implemented some functionality I needed. And they still don’t support multiple languages (for many it is must). And pricing is not as low.
    So, it really depends what you need to achieve and how much time and money are you ready to invest.

  3. Frank Revi says:

    Did you actually try to use anything Themify produces, or just write your article based on their marketing literature? The reason why I ask is because I spent the $89 to join the Master Club and so far have been 80% unable to make Themify work.
    For example, it appears that setting the position of the Main Nav element to Fixed position just has no effect at all. When I posted to the forum asking why a certain element’s top margin setting produced no result, I was directed to add custom CSS for that only (leaving the other margins to be set using the UI, which did work). Sometimes, or under certain conditions, when I make changes to the settings in Builder Pro, they don’t appear immediately, the way they are supposed to, but only after the page is published and the browser page with Themify running is reloaded. Sometimes when I try to tyoe a two-digit number, the UI scrolls away after I type the first digit. Sometimes the UI slides over to the left, truncating itself and making certain settings not visible because they’re outside the window border. I could go on, I’ve spent many hours making sure that I’m not the problem, my hardware or internet connection isn’t the problem, my other plugins are not the problem, and my hosting company (Siteground) is not the problem.
    Did you actually try to learn anything from the “documentation”? I’m not even a programmer and it was too generic and basically dumb (click edit to make changes) to be of any use at all.
    Do you have any idea how many people work at Themify? I’ve had contact with exactly one person on their support forum, Amit. No other users or employees have ever replied to any of my posts.
    None of my observations have ever been refuted; none of my questions about anything non-trivial has ever been answered directly. Amit often replies with only a request to set him up with credentials so he can log in to my WordPress admin and try to help from there. I have provided such access, but he can’t seem to make the username and password work from wherever he is (I’ve verified it from here).
    I know that some WordPress themes and plugins are basically empty products, developed up to a point and then abandoned, except for the part where new users can pay to download. I thought Themify, with such a great reputation based on articles such as yours, and a recent new release, was not one of those. But it sure seems like it is.

    • Tim says:

      Hi Frank,

      Thanks for your comments, I’m so confused among all those companies like many other beginners. By looking at WP training videos, it looks everything is easy to do but by reading your feedback, everything looks dam difficult. If Themify is problematic with poor support, then do you have any other suggestions, please? For sure we are not leaving in an ideal world and everything is subject to improvement in a rapid graph, then more or less we must accept one of those just to start. I’m really willing to know your idea to have the best choice.

      Thanks a lot

      • Björn says:

        Hey Tim
        I have setup a shop using WC and Woo with many other components, e.g. MariaDB and quite a lot of plugins for backup and security purposes (6 Mio+ cyber attacks daily against WP based sites, only monitored from one of the largest WAF (web application firewall) suppliers for WP – what the heck!?!). And believe me: this is not as easy as it might seem in the beginning, particularly after watching the “easypeasy” marketing videos of some zero values…

        I have to admit that I bought the initial WP/Woo design (CSS and such) and setup from a freelancer (somwhere around 800 USD) who decided to go with a framework called “Beaver Builder” (BB) and related plugins – because I had no idea of with who or what to go with. I just knew I wanted something “better” than “Wix” or “Jimdo” or the likes.
        Now I have started personally with “Themify” for a completely other site and I think, Themify should be able to do the job equally or even better at a much (, much) lower (license) cost for my initial shop – I still have to renew many plugins for “BB”, which of course is a no-go for a starter shop with no commercial success (yet).

        Don’t get me wrong: the “BB” based setup had a very friendly learning curve, and I was lucky to get the shop up and running within a fortnight or even less. However, I see a much steeper learning curve for Themify – well, I hope to be wrong with that – but I am willing to give it a thoroughful try, might be related to the fact that I don’t have a “prepared” initial design and setup at first.
        Might cost me more than a week or two, but should be possible. However, as so often with jobs like this, this one or two weeks might strech over a month or even a quarter. I am a bit older than the Internet, so its so-called speed only bothers me that much ;-)

        Best choice? I’ll let you know once the Themify based shop is up and running and some of my customers (and their customers) and me can do something like a comparison…


Leave a Reply

Your email address will not be published. Required fields are marked *

All comments are held for moderation. We'll only publish comments that are on topic and adhere to our Commenting Policy.