45+ Of The Very Best WordPress Themes For Showcasing And Marketing Mobile Apps (2018)

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Choosing a theme to market an app is far from an easy task — especially given the plethora of WordPress themes available. Making the right choice, however, can be absolutely mission critical, so be sure to go the extra mile to get it right (over and above all that time and effort you’ll spend developing the app). The right theme will give you a solid basis for a website that will show off your app (and all of its features) in the best possible light, complement your marketing efforts, and, ultimately, inspire anyone visiting the site to download it.

To make things easier for you, I’ve trawled through hundreds of themes from various reputable providers and picked out more than 45 superb options that can showcase apps effectively.

As well as being specifically designed to showcase/market apps (mostly mobile apps, but also apps for other platforms/devices too), each of these themes should — when used well — be more than capable of helping you to make the right impression, i.e. by drawing attention to the distinct features and selling points of the app itself.

Top tip: Keep an eye out for the ability to include screenshots, testimonials, well-placed call-to-action buttons, videos, and anything else that may convince visitors to actually install the app on their device.

In short, when it comes to promoting app downloads, a straightforward no-nonsense landing page is essential — and, above all, be sure to keep conversions in mind when deciding on your ideal theme!

Let’s get started…

Stratus

Stratus

Details | Demo

Standout features:

  • Advanced shortcodes and shortcode generator.
  • Optional plugin to create unlimited forms, includes form templates for quick setup.
  • Built-in support for Google fonts, and includes Glyphicons Pro (1000+ icons).
  • Unlimited sidebars and widget areas with Widget Logic.

Massive Dynamic

Massive Dynamic

Details | Demo

Standout features:

  • Visual front end builder (Massive Builder) with total freedom to change complete layout. Page width can be of any size.
  • 70+ powerful shortcodes.
  • Plugins worth $93 fully integrated with theme. These include MailChimp, Gravity Forms, WooCommerce and Master Slider.
  • Notification Center that shows cart, search and latest blog post in one place.

Bridge

Bridge

Details | Demo

Standout features:

  • 500+ useful shortcodes and customization options.
  • Unlimited header and menu layouts.
  • Qode slider – full screen image and video slider.
  • Fully compatible with WooCommerce.
  • Qode search field.

Verko

Verko

Details | Demo

Standout features:

  • Vertical navigation, designed for one page site.
  • Off canvas menu and off canvas sidebar.
  • Video header and transparent navbar.
  • Master Slider, Visual Composer and Contact Form 7 included.

Tappastic

Tappastic

Details | Demo

Standout features:

  • Sliders that display images and videos.
  • Animations can be customized easily.
  • White label ready, so you can easily brand your website.
  • Placeholder images inside phones can be changed easily by pasting app screen in Photoshop file.

Applay

Applay

Details | Demo

Standout features:

  • Exclusive Interactive Mobile Mockup plugin.
  • Multi Vendors support (with WC Vendors)- theme can be used for showcasing your own app or for an app store to list apps from various sources.
  • Mobile Showcase Builder Plugin – create mobile mockup without Photoshop.
  • Supports external screenshot image urls.
  • 4 app showcase layouts.

CleanApp

CleanApp

Details | Demo

Standout features:

  • Amazing loading effect, and great scrolling experience.
  • Unlimited backgrounds, parallax background creates 3D scrolling effect.
  • Testimonials section with ratings.
  • App screenshot section included.

AppDev

AppDev

Details | Demo

Standout features:

  • Single page, multi-page or multiple single page options (each with auto-built menu for internal sections).
  • Easy to use auto-generated menu for smartphones and tablets.
  • Multiple real sized, touch enabled smartphone sliders.
  • Parallax sections with custom scroll field.
  • Flex slider that can be inserted in any page or post with shortcode.
  • Unlimited sidebars.

Delicious

Delicious

Details | Demo

Standout features:

  • 3 custom styles.
  • Built-in shortcode builder to make pages easily.
  • 12 column layout.
  • LayerSlider, 3 custom widgets and 4 blog post types included.

Mobera

Mobera

Details | Demo

Standout features:

  • Premium plugins – Slider Revolution and Visual Composer – included.
  • Embed YouTube, DailyMotion, Vimeo or Self hosted videos in your posts.
  • 7 custom widgets.

ReTouch

ReTouch

Details | Demo

Standout features:

  • Minimalistic theme which is light on features.
  • Few customization options.
  • 6 color variations.

AppMojo

AppMojo

Details | Demo

Standout features:

  • 20 color skins with Skin Chooser.
  • Premium 2D and 3D sliders.
  • Visual shortcode builder allowing you to create shortcodes for like buttons, tabs, accordion, pricing table.
  • Backend option to integrate MailChimp.
  • Switch easily between full width and boxed layout and add patterns to boxed layout background.

Appster

Appster

Details | Demo

Standout features:

  • Minimal one-page parallax app landing page.
  • 12 different home sections.
  • Simple color picker.

AppTheme

AppTheme

Details | Demo

Standout features:

  • Corporate portfolio theme which you can use to showcase a single app or a portfolio of projects.
  • Unlimited color schemes and backgrounds.
  • App screenshots section, blog section and customer review showcase included.
  • Anti-spam contact form included.

Fusion

Fusion

Details | Demo

Standout features:

  • 16 premium widgets supported with LiveMesh SiteOrigin Widgets plugin.
  • Great attention to detail and follows the latest web trends.
  • Choice of 3 sliders.
  • Single page or multi-page site option.
  • Easy parallax backgrounds with customizable scroll speed.
  • 6 custom post type speeds.

Apley

Apley

Details | Demo

Standout features:

  • Custom homepage with 8 layout options.
  • Buttons and subscribe form in footer/header.
  • Add shortcodes from drop down menu in your post editor with shortcodes plugin.
  • Parallax background scrolling on homepage items.

AppStack

Appstack

Details | Demo

Standout features:

  • Single page theme, flexible enough to be used for a multi-page site.
  • Great animation effects.
  • Custom headers.
  • Can display a product with any number of animated buttons in the ‘points of interest’ section.

Cian

Cian

Details | Demo

Standout features:

  • 3 background options: image slider, video and parallax.
  • Newsletter with MailChimp.
  • Gallery, video and audio post.
  • Verde Coming Soon plugin included.

Pandora Box

Pandora Box

Details | Demo

Standout features:

  • 3 different styles – color, pattern and photo background.
  • Minimal one-page template.
  • Includes 3D slider and a bunch of plugins.

Grizzly

Grizzly

Details | Demo

Standout features:

  • 3 ways to showcase your app – Slide, Magnify and Video (YouTube & Vimeo).
  • Includes image slider (framed or full width) and apps dock slider.
  • App showcase module allows you to feature up to 7 different devices.
  • Demo boxes for popular devices included.

iPhone App

iPhone App

Details | Demo

Standout features:

  • Multiple slider layouts and color options.
  • Completely widgetized homepage.
  • Slider videos for demonstration.
  • WooCommerce compatible.

Mobile App Store

Mobile App Store

Details | Demo

Standout features:

  • Simple color scheme with bright icons and call to action buttons.
  • Several sliders to choose from.
  • Audio player, video integration, custom page templates.

Landing

Landing

Details | Demo

Standout features:

  • Video background and full height parallax scrolling background.
  • 60+ animation effects.
  • WooCommerce support and MailChimp integration.

Ultra

Ultra

Details | Demo

Standout features:

  • Total layout control header to footer.
  • All pages can look alike or unique.
  • 14 header styles.
  • Section scrolling – scroll one row at a time.
  • Animated background colors.
  • Image filter and hover filter that can be applied globally or individually, without editing image source.

MyApp

MyAppTheme

Details | Demo

Standout features:

  • 4 unique colors.
  • Full set of .mo and .po files included. This will help in easy translation.
  • ePanel integrates with the WordPress dashboard to give you complete control over your website.
  • Plenty of shortcodes included.

Swipe

Swipe

Details | Demo

Standout features:

  • Everything in one page – one-page website.
  • Use any color you like.
  • Uniyson framework is used, which has an extensive list of options.

Advent

Advent

Details | Demo

Standout features:

  • Magnifying glass for product images.
  • Pricing table and contact form included.
  • Customizable typography, 3000+ fonts included.

Bramble

Bramble

Details | Demo

Standout features:

  • Page Builder and Slider Revolution included.
  • 1400 icons – size and color can be customized.
  • One page navigation, scroll different sections on a single page with navigation highlighting as you scroll.
  • Build custom widget areas and assign them site wide.
  • WooCommerce ready.

Evoke

Evoke

Details | Demo

Standout features:

  • Animated header images.
  • Homepage loading animation.
  • Based on the Bootstrap grid system.
  • Viewport parallax animations and hover effects.

Appulum

Appulum

Details | Demo

Standout features:

  • Single or multi-page websites.
  • 11 predefined colors.
  • Hero section included.

AppMan

AppMan

Details | Demo

Standout features:

  • Ready to use mockups – just upload your app screenshots to use mockups.
  • Multiple Apple and android device mockups.
  • Fluid content animations.
  • Custom sliders and built-in blog system.

MyApp

MyApp (Ait)

Details | Demo

Standout features:

  • Document generator included to create professional looking documentation.
  • MVC templating engine – HTML templates are completely separated from PHP files.
  • Shortcodes generator directly from WYSIWYG editor.
  • Well styled pricing tables.

Tune Station

Tune Station

Details | Demo

Standout features:

  • Well suited for a music app site.
  • Sticky menu.
  • Parallax and lazy load effects included.
  • MotoPress editor included.

Salient

Salient

Details | Demo

Standout features:

  • Highly tailored version of Visual Composer.
  • Exclusive Nectar Slider.
  • AJAX page transitions and AJAX search, both optional.
  • 2 custom widgets – recent projects and recent posts.

Swapps

Swapps

Details | Demo

Standout features:

  • New circle table section, perfect for calling out specific features of your app.
  • Three best features of your app can be highlighted.
  • MailChimp newsletter module for users to get on your mailing list easily.
  • Light or dark option.

Light North

Light North

Details | Demo

Standout features:

  • Screenshots module included.
  • Modules can be reordered.
  • Comes with shortcodes and inbuilt contact form.
  • Pre-loading animation.

WayApp

WayApp

Details | Demo

Standout features:

  • Contact form, online chat facility and newsletter subscription form, all included.
  • Parallax and lazy load effects included.
  • Scalable graphic elements.
  • Advanced SEO support integrated.

MyApp

MyApp (Templatic)

Details | Demo

Standout features:

  • Easy to use Visual Composer.
  • Over a dozen unique content blocks that can be customized.
  • Automatic image resizing.
  • WooCommerce and WPML compatible.

KLEO

Kleo

Details | Demo

Standout features:

  • One page option, with custom menus for each page of multi-page website (over 40 inner pages).
  • Google color presets makes it easy to choose between predefined color palettes.
  • Go pricing tables and a lighter version pricing tables included.
  • Fontello icons are included – great for retina devices.
  • Regularly updated to match trends.

Agile

Agile

Details | Demo

Standout features:

  • Choice of 2 page builders – Visual Composer and SiteOrigin page builder.
  • Create single page, multi-page or multiple single pages.
  • 7 custom post types with intuitive backend UIs.
  • Trendy sliding mobile menu.
  • Include flex slider anywhere with shortcode.

EOS

EOS

Details | Demo

Standout features:

  • 4 Hero layout styles.
  • Pre-launch page with a Lead-Gen form included.
  • 3 section overlay styles.

Ray

Ray

Details | Demo

Standout features:

  • Multi-platform mockups.
  • 2 page styles and 4 background styles.
  • Video file – technology network looping video connecting data, script, graphs, values and numbers – included.
  • MailChimp integration.

Appica

Appica

Details | Demo

Standout features:

  • 2 Versions: iOS and Material Design.
  • Stylish Animated Intro Section that can be switched off.
  • Mobile like off-canvas navigation.

AppSeria

Appseria

Details | Demo

Standout features:

  • Video background, light and dark variations.
  • Vertical navigation and smooth scrolling.
  • Pricing tables and contact form included.

The7

The7

Details | Demo

Standout features:

  • With Design Wizard, set up basic options and The7 will do the rest.
  • Visual Composer with Ultimate Addons and The7 Elements.
  • 6 header layouts and 4 mobile header layouts.
  • Multiple showcase options.

And Finally

…which rounds off our list of 45 themes. Hopefully you’ve found one to portray your app in the best possible light and improve both your marketing efforts and conversions!

Using any of the above? Know of any other superb WordPress themes for marketing mobile apps?

By Vishnu Supreet

WP copywriter by night, data analyst by day :)
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